Your online store is thriving, orders keep coming in, and your customer base is growing. But behind the scenes, your team is buried in manual work. Every day, someone exports CSVs, updates CRM by hand, and scrambles to find customer details across different systems. Instead of focusing on sales and service, they’re stuck fixing broken workflows.
In one Reddit thread, a user shared how their team still manually exports customer data to keep Salesforce updated, calling it inefficient and frustrating for reporting. Many businesses don’t realize how much they can gain from eCommerce integration with Salesforce until their internal workflows hit a wall. We’ve seen companies losing time and missing opportunities because their storefronts don’t sync with Salesforce.
Consider a potential situation: a customer places an order, and their details instantly update in Salesforce. Your marketing team launches personalized campaigns, customer support agents access order history without delay, and sales teams see real-time customer insights.
At Noltic, we help businesses integrate Salesforce with their eCommerce platforms, turning scattered data into a single source of truth. In this guide, we’ll cover everything you need to know about eCommerce Salesforce integration: how it works, when to implement it, and what results to expect.
Success story: how our eCommerce client cut response times in half thanks to Salesforce integration
When eManualOnline expanded its global digital storefront, business was booming. But with more sales came more support requests, and the existing setup couldn’t keep up. Customers reached out through email, but there was no structured case tracking, no centralized view of past interactions, and no way for customers to follow up on their own.
Support agents were drowning in emails, manually managing tickets, and repeating the same responses across threads. Requests got lost, internal handovers took too long, and customers were left waiting without clear updates. For a company selling digital products worldwide, this wasn’t just a workflow issue but a growing pain threatening customer satisfaction.
That’s when eManualOnline partnered with us to change the game. At first, the goal was simple: improve support efficiency. But as we dug deeper, we saw the bigger issue—communication silos. Cases were misrouted, responses were delayed, and scaling this system was nearly impossible. We knew that the solution wasn’t just about faster replies; it was about restructuring how customer service worked from the inside out.
We built a new support system using Salesforce Service Cloud and Experience Cloud, designed to fit eManualOnline’s needs. Now, customers can track their own requests through a dedicated support portal, reducing the need for repetitive emails. Incoming emails were automatically converted into cases and routed to the right agent, eliminating confusion and delays. Support agents worked in a centralized service console, with all customer data, case history, and real-time context in one place. Localized email templates and knowledge base content made it easier to provide global support without extra effort.
The results
Support agents worked faster, customers got responses quicker, and frustration on both sides dropped. Instead of a scattered, email-heavy workflow, the support process became structured, transparent, and scalable.
Here’s what changed:
- 38% fewer incoming emails and contact forms as customers shifted to live chat for faster support;
- 50% reduction in average response time down to just 6 hours, making issue resolution quicker and improving customer satisfaction.
- Optimized workflows reduced agent workload and improved job satisfaction.
- Negative reviews now get a response within 60 minutes, allowing the team to resolve issues before they escalate.
With Salesforce in place, eManualOnline isn’t just handling customer support better—they’re prepared for continued growth without added complexity.
The true cost of disconnected eCommerce systems
At first, managing separate systems might seem like a minor hassle—something your team can work around with a few extra clicks or spreadsheet imports. But as your eCommerce business grows, those “quick fixes” pile up, turning into bottlenecks that slow down operations, frustrate customers, and cost you real money.
Disconnected systems mean your sales team works with outdated data, your support agents don’t have a full picture of customer interactions, and your marketing campaigns rely on guesswork instead of real insights. Every manual export, every duplicate entry, and every misrouted support request isn’t just an inefficiency—it’s a lost opportunity.
As our CTO Vlad Petrovych puts it: "One of the biggest misconceptions we see is treating integration as a nice-to-have rather than a foundational layer of business infrastructure. When your eCommerce platform, CRM, support tools, and backend systems operate in silos, you're weakening your entire decision-making framework. Teams work with outdated or incomplete data, automation becomes patchy, and customer interactions lose context. What integration really does is unlock continuity—between systems, teams, and customer experiences—and that’s what drives both scalability and long-term profitability."
Incomplete customer data = missed personalization
Personalization is the backbone of modern eCommerce, but it only works if you have the right data. When your CRM isn’t connected to your eCommerce platform, your sales and marketing teams are flying blind.
You might know a customer’s name and email, but do you know their purchase history? How often do they shop? What products did they browse but didn’t buy? Without these insights, personalization falls flat. Your marketing campaigns feel generic. Your product recommendations miss the mark. Retargeting ads push irrelevant offers.
Just a general example for to consider: A loyal customer buys a high-end coffee machine from your store. A week later, they get an email offering 10% off the same coffee machine. Instead of feeling valued, they feel ignored, like their business doesn’t matter. Now, multiply that by thousands of customers. This kind of disconnected experience erodes trust and damages customer relationships.
Companies that integrate Salesforce CRM with their eCommerce platform see an average 37% increase in revenue—not just because they sell more, but because they sell smarter. They understand their customers’ buying patterns and can send the right offer at the right time, increasing conversions and customer lifetime value.
Manual processes = slower support and higher costs
Disconnected systems don’t just frustrate customers—they also create a nightmare for your support and operations teams. When systems aren’t talking to each other, agents are forced into tedious, repetitive tasks just to get basic information.
Take a common support scenario: A customer reaches out because their order is delayed. To answer them, the agent has to check three different systems—one for the order details, another for shipping updates, and yet another for customer records. By the time they get a complete picture, the customer has already followed up twice, growing more frustrated with each passing hour.
This inefficiency doesn’t just slow things down—it’s expensive. Let’s break it down:
- On average, manually checking multiple systems adds 12 extra minutes per case.
- If a team handles 50 cases per day, that’s 10 wasted hours daily—time spent chasing information instead of solving problems.
- Over a month, this adds up to 220 lost hours—the equivalent of a full-time role.
- With an average support salary, that’s $5,500 per month wasted on inefficiencies alone.
Now, compare this to an integrated system where Salesforce Service Cloud connects customer orders, support tickets, and shipping updates are all in one place. Instead of wasting time switching between tools, companies report 27 minutes saved per service with Salesforce. Case agents have a single view of the customer, allowing them to resolve issues in minutes instead of hours.
Disconnected systems = missed upsell and retention opportunities
Every customer interaction is a great chance to build loyalty or drive revenue if you have the right data to act on it. But when systems don’t talk to each other, opportunities slip through the cracks.
For example, a customer buys a DSLR camera from your store. The logical next step would be recommending accessories like lenses, memory cards, or a camera bag. But if your eCommerce system isn’t connected to your marketing platform, that offer never reaches them. They might buy those accessories elsewhere. Or worse, they might feel like your store doesn’t understand their needs.
Or consider another scenario: A customer submits a negative support ticket after a frustrating experience with an order. Meanwhile, your sales team sends them an upsell email trying to sell them an extended warranty. It’s the worst possible timing, and instead of closing a sale, you risk losing a customer altogether.
When businesses switch to Salesforce CRM, they gain a 25% revenue boost on average, thanks to:
- Identifying high-value customers and personalizing offers accordingly;
- Automating follow-ups based on customer behavior;
- Ensuring sales, marketing, and support teams have the full customer picture before making decisions.
What your business can achieve with Salesforce eCommerce integration
Integrating with Salesforce CRM transforms how your teams work, whether you’re using Salesforce Commerce Cloud, Shopify, Magento, or BigCommerce. The key strength of a Salesforce eCommerce solution is in how it connects real-time customer behavior with operational tools like Marketing Cloud, Service Cloud, and Data Cloud, so the customer data, order history, and behavioral insights flow seamlessly, creating a single source of truth.
Here’s how it works in action:
- When a customer browses a product but doesn’t buy it, Marketing Cloud triggers a personalized follow-up email with a discount or reminder.
- After a customer places an order, Sales Cloud updates their profile instantly, allowing sales teams to track high-value customers.
- If they need support, Service Cloud gives agents access to browsing history, purchases, emails, and past support tickets before the customer even speaks.
This level of integration removes silos and creates a connected, responsive customer experience. Here’s what your business gains:
Smarter marketing that reacts in real-time
Forget one-size-fits-all campaigns. With Salesforce Marketing Cloud eCommerce can automate personalized messaging based on real-time customer actions. If someone abandons their cart, they get a targeted email within minutes. Or if a frequent shopper hasn’t purchased in a while, a loyalty discount lands in their inbox before they even think about switching brands.
Faster, more informed support
Customers expect quick, efficient support, but disconnected systems force agents to waste time hunting for information. With Salesforce Service Cloud, support teams see the entire customer journey: what they’ve bought, which emails they’ve received, and whether they’ve had previous issues. Unified data shortens repeated questions, accelerates resolutions, and leads to happier customers.
Stronger sales with full buyer insights
Sales teams thrive on data-driven decisions. When Sales Cloud connects with your eCommerce store, reps can identify high-value customers, track purchase patterns, and offer relevant upsells at the perfect moment. Instead of blindly reaching out, they approach customers with real insights, increasing conversion rates and retention. Thanks to Salesforce eCommerce personalization, customers receive product recommendations, discounts, and email offers tailored to their shopping history.
More accurate inventory forecasting
Nothing frustrates customers more than seeing “out of stock” after they’ve added an item to their cart. With real-time syncing between eCommerce and Salesforce, inventory forecasting becomes more precise. Sales trends, customer demand, and supply chain data all feed into a smarter, predictive model, reducing stockouts and overstocks.
Six Salesforce products that power unified commerce
Salesforce's greatest strength is its ability to create a fully connected ecosystem where every part of your eCommerce operation works together in real time. Instead of isolated tools handling sales, support, and marketing separately, Salesforce products sync data seamlessly, enabling a smarter, more efficient customer journey from the first website visit to post-purchase support and re-engagement. Here’s how this works for a unified commerce experience:
Salesforce Commerce Cloud
Your online store is the front window of your business, and Commerce Cloud ensures it’s more than just a transaction portal. It’s built for scale, handling high-volume sales, personalized shopping experiences, and real-time product availability. Commerce Cloud is the core of the eCommerce Cloud Salesforce stack. It doesn’t just sell—it talks to every other part of your system. But what makes it powerful is what happens behind the scenes, where every action customers take feeds directly into Salesforce’s broader ecosystem.
A customer visiting your store sees tailored suggestions based on their browsing behavior and previous purchases, updated in real-time using data from the entire Salesforce stack.
What you can do with Commerce Cloud:
- Deliver personalized product recommendations in real time based on AI-driven insights;
- Sync inventory and product availability across all sales channels to prevent stock issues;
- Run promotions, discounts, and dynamic pricing rules at scale;
- Track customer behavior directly into CRM and trigger marketing campaigns automatically;
- Enable omnichannel commerce, ensuring a consistent experience across web, mobile, and in-store.
Sales Cloud
Sales Cloud isn’t just for tracking deals; it’s the backbone of customer relationships. Whether you sell to consumers directly (B2C) or work with other businesses (B2B), it helps your team track purchase history, predict buying behavior, and manage leads more efficiently.
For example, a B2B customer who usually places large orders every three months suddenly hasn’t reordered. Sales Cloud flags this trend, prompting your sales rep to reach out with a custom offer to potentially recover a lost sale.
Also, for B2B use cases, we often implement Salesforce CPQ eCommerce features, allowing your sales reps to configure pricing and quote management directly linked to your online catalog.
What you can do with Sales Cloud:
- See complete customer history like purchases, interactions, and behaviors, all in one place;
- Forecast revenue and analyze buying patterns to make smarter sales decisions;
- Identify high-value customers for targeted upsell and cross-sell opportunities;
- Trigger sales automation when customers show signs of engagement (or disengagement);
- Align sales efforts with customer lifecycle stages without missed follow-ups.
Service Cloud
Support is where brands can win or lose long-term loyalty. Service Cloud eliminates disconnected service experiences by giving agents instant access to customer history, orders, and past interactions in one dashboard. No more forcing customers to repeat themselves or wait while an agent searches for information.
Let’s imagine a customer reports an issue with their order. Before responding, the agent already sees the purchase details, tracking information, and past service history. Instead of back-and-forth emails, they solve the issue immediately, turning a potential complaint into a positive experience.
What you can do with Service Cloud:
- Give support agents full context before responding to inquiries;
- Automatically create and route cases from emails, chats, or social media;
- Build self-service portals with order tracking, FAQs, and AI-powered chatbots;
- Reduce response times using automation and a centralized knowledge base;
- Track and improve service KPIs, like first response time and resolution speed.
Marketing Cloud
Marketing Cloud transforms raw data into automated, high-converting campaigns. Every product view, cart abandonment, and past purchase feeds into intelligent workflows that send the right message at the right time without relying on generic, one-size-fits-all emails.
Here’s a typical situation: A customer puts an item in their cart but doesn’t check out. Within minutes, Marketing Cloud triggers a personalized email, reminding them of the item. If they still don’t purchase, an SMS follows the next day with a limited-time discount. We’ve also worked with businesses to streamline their Salesforce shopping cart eCommerce experience, ensuring smooth checkouts tied directly into CRM workflows and support tracking.
What you can do with Marketing Cloud:
- Launch cart abandonment campaigns that increase conversions;
- Deliver dynamic, AI-driven emails and SMS messages based on customer behavior;
- Personalize promotions and offers based on past purchases and engagement;
- Connect marketing campaigns across channels (email, web, mobile, social);
- Measure and optimize performance in real-time to improve results.
MuleSoft
Salesforce is powerful on its own, but many businesses use additional platforms like Shopify, Magento, BigCommerce, ERP systems, accounting tools, or shipping platforms. MuleSoft acts as a secure, real-time API layer, connecting all these systems without the need for custom-built integrations.
Retailers frequently use Magento Salesforce integration for eCommerce, SAP for inventory, and CRM can sync live order data between all three. The moment an order is placed, inventory updates, the CRM gets customer details, and shipping details are logged automatically.
What you can do with MuleSoft:
- Sync orders and customer data between eCommerce platforms and Salesforce in real-time;
- Integrate with ERPs and inventory systems to prevent double-entry mistakes;
- Automate pricing and product updates across all connected platforms;
- Enable centralized reporting, combining data from multiple sources;
- Reduce IT complexity and manual work with API-based automation.
Salesforce Data Cloud
The Data Cloud is what ties everything together. It merges data from every touchpoint, such as website behavior, past purchases, support interactions, and even offline data, into a single, real-time customer profile. Data unification brings hyper-personalized marketing, better decision-making, and AI-driven insights.
A returning customer visits your site and sees product recommendations not just based on past purchases, but on their browsing history, support tickets, and recent email engagement, creating a smarter, more relevant shopping experience.
What you can do with Salesforce Data Cloud:
- Unify data from marketing, sales, commerce, service, and offline sources;
- Create real-time customer segments based on behavior and purchase history;
- Power AI-driven personalization across all digital and physical touchpoints;
- Improve attribution and customer tracking, even for anonymous site visitors;
- Enable smarter business decisions with unified analytics and predictive insights.
“Businesses don’t suffer from lack of data; they suffer from data trapped in the wrong place at the wrong time. A fully integrated Salesforce stack gives every team access to the same operational context in real-time. The sales team sees fulfillment status. Service sees marketing journeys. Inventory reflects live demand. That visibility changes how decisions are made, where time is spent, and how fast you can adapt”, says Vlad Petrovych.
eCommerce-Salesforce integration strategies that work
Connecting your eCommerce platform to Salesforce isn’t as simple as flipping a switch. Yes, there are plug-and-play options, but making your systems truly work together in real-time, at scale, and in a way that supports your business logic requires a smart strategy. Integration isn’t just a tech task but a growth decision. The approach you choose can determine how quickly you respond to customers, how accurately you report on performance, and how well you scale. Let’s break down the strategies we’ve seen actually work in real-world projects:
Native integrations vs. API-based integrations
Prebuilt or native integrations are a good starting point. They’re fast to deploy, easy to understand, and help you get basic data like orders, customers, and inventory flowing into Salesforce quickly. If you’re using platforms like Shopify or BigCommerce, you’ve probably seen these out-of-the-box connectors advertised as “one-click” solutions. And they can work for a while, however they tend to be rigid.
You might want to apply special pricing rules or sync product bundles, but the native connector doesn’t support that logic. Or, you may want to map order statuses differently, or exclude certain data types, but there’s no configuration option for that.
Tip from our team: Use native integrations to get quick wins, but don’t rely on them long-term if your business involves custom logic or high transaction volume. They’re great for MVPs but not for scaling.
API-based integrations offer more freedom. They allow you to design the data flow around your business, not the other way around. You can decide what gets synced, when, and how.
For example: If you want to capture abandoned cart data and feed it into Marketing Cloud for automated follow-up or need to sync loyalty status or partial fulfillment data in real-time, APIs would be a great solution. You're not stuck with someone else’s logic—you’re building your own.
Using MuleSoft or custom APIs for full flexibility
If your tech stack is growing more complex, MuleSoft becomes an important tool. It’s more than just a connector—it’s a full integration layer that can sit between Salesforce, your storefront, your ERP, your logistics systems, and anything else you’re running.
Think of MuleSoft as your central translator. It takes messy, inconsistent data from different platforms and turns it into something clean and usable in Salesforce. It also manages logic across systems, so if your inventory rules live in your ERP and your shipping logic is in a separate tool, MuleSoft helps coordinate that.
We’ve used MuleSoft for enterprise clients running Shopify Plus, NetSuite, and third-party logistics tools, and it kept everything in sync without building custom logic in five different places.
If you are not ready to use MuleSoft, custom APIs are a solid middle ground. Shopify and Magento both offer rich, well-documented APIs, making it possible to build direct integrations that are fast, flexible, and tailored to your processes.
The key is to avoid batch logic when possible and focus on event-driven architecture, where changes in one system immediately trigger actions in another.
Real-time syncing with event-driven architecture and webhooks
If your systems are syncing data every few hours, you're already behind. In eCommerce, timing is everything. Customers expect instant confirmation, support teams need immediate visibility, and marketing needs to act while the customer is still paying attention.
Batch syncing where data is pulled every 30 minutes or once per day was fine a decade ago. But today, that delay can lead to missed upsell windows, slow support, and broken automations.
That’s why webhooks and event-driven architecture are essential. Instead of asking, “What changed?” every few hours, your systems get notified the moment something happens.
Example flow:
- A customer places an order;
- A webhook fires instantly;
- Salesforce is updated in real-time;
- Marketing Cloud triggers a post-purchase email;
- Service Cloud logs the order for visibility in case of an issue.
This isn’t just about speed—it’s about consistency. With real-time syncing, your entire customer-facing operation is aligned and always working with the same up-to-date information.
Syncing back into Salesforce Data Cloud for unified analytics
Moving data is only part of the story. The goal is to use that data to understand your customers and make smarter decisions, and that’s where Salesforce Data Cloud comes in.
When you feed customer behavior, like product views and cart activity, purchase history, and service interactions, into Data Cloud, you get a real-time, unified customer profile. Not just “this person bought something,” but “this person browsed these products, opened this email, submitted a return request, and clicked on a retargeting ad last week.”
This full picture allows you to:
- Create smarter marketing segments;
- Identify at-risk customers before they churn;
- Offer relevant upsells and content;
- Improve sales forecasts with better behavioral context.
We’ve seen clients dramatically improve campaign performance simply by syncing abandoned cart data into Data Cloud and targeting those users with personalized cross-channel campaigns.
How we approach migration and integration: tips from our team
When we take on a Salesforce migration or integration project, we don’t treat it like a one-time setup. For us, this is architectural work that shapes how your entire organization will function moving forward. The tools are important, but what makes a project successful isn’t the toolset—it’s how well your business processes get translated into system behavior.
Over the years, we’ve worked with everything from small startups to global teams running massive storefronts, and the one thing that consistently determines project success is how we plan the structure, data flow, and logic from day one. Here’s how we do it:
Step 1: Data mapping: structure before transfer
You don’t start a migration by pressing “export all.” You start by asking: What data do we actually need, and how should it be organized to support automation, reporting, and decision-making in Salesforce?
We’ve worked with clients who came from messy legacy CRMs full of custom fields that nobody could explain. Bringing that into Salesforce as-is would only replicate the confusion. Instead, we map and normalize data, especially order history, customer records, and product data, so it fits cleanly into Salesforce’s data model.
For example, we helped a client restructure how order data was stored. Instead of treating every purchase as a flat object, we split it into standard and custom objects that reflected real relationships of customers, items, and payments so the business could build proper dashboards and automation around it.
Step 2: Integration architecture: define event flow, not just data sync
A lot of integrations fail because they only answer the question: “What data should move?” We go deeper and ask: “When should it move? Why? What should it trigger?” That’s the difference between data sync and event orchestration.
Here’s a case from our practice: A client using Shopify wanted to order data to hit Salesforce instantly, not just to log the transaction but to start a personalized marketing journey, assign the case to the right rep, and prep the support team if an issue arose.
That required webhook listeners, API endpoints, retry logic, and error handling built into the architecture. We also defined fallback mechanisms because, in real-world conditions, some API calls will fail. When that happens, the system shouldn’t break—it should recover.
Step 3: Sync testing: simulating real load before going live
Once the architecture is in place, we move into real-world testing. Not just QA with a few test records but high-volume, error-prone, edge-case-heavy simulations.
We test for:
- Bulk order imports;
- Partial refunds;
- Orders with missing or malformed data;
- API throttling and timeouts;
- Timestamp accuracy and latency between systems.
Then we ask: Does the system behave the way a business user expects?
For example, if a sales rep opens a contact record 10 seconds after a purchase, should they see the order? If not, the sync logic isn’t fast enough. If a support agent receives a case, do they see related purchases, emails, and product info immediately? If not, something’s missing. This kind of testing validates the integration and tests whether the system works for the people using it.
Step 4: Workflow automation: embedding integration into operational logic
Once the data is flowing, the next step is to put it to work. We start building automation with Flows, Apex triggers, Process Builders, and Platform Events that take action the moment something important happens.
We design workflows that:
- Assign high-value orders to senior reps in real-time;
- Alert service teams when a customer raises a ticket shortly after purchase;
- Trigger cross-sell emails when a customer reaches a certain lifetime value;
- Update loyalty tiers or trigger refunds automatically based on external platform input.
Everything is designed to be event-driven and low-friction, reducing manual work and ensuring the system reacts faster.
We also prioritize performance. If automation can run asynchronously or be queued using Platform Events, we build it that way to protect system speed.
Step 5: Enablement and performance tuning
A successful integration doesn’t end when the data moves. It ends when your team can actually use the system confidently and efficiently. That’s why the final step is all about optimization and enablement. Here is what we do:
- Refine user interfaces using Lightning Web Components and Lightning Pages;
- Customize record layouts, filters, and dashboards based on how different teams use Salesforce;
- Monitor API limits, async job queues, and system performance under load;
- Help admins understand how to adapt the system as business needs evolve.
During the training, we will not just show where to click but also explain how the system works so your internal team can maintain it, extend it, and make better decisions with it.
“The most common integration failures aren’t technical bugs — they’re architectural shortcuts. We’ve seen businesses pull legacy data into the wrong object models, trigger automation before the system is stable, or build flat syncs that move data without context. One broken webhook shouldn’t bring operations to a halt, and integration without unified reporting is just noise. The real challenge isn’t connecting systems — it’s connecting them in a way that reflects how your business actually works,” explains Vlad Petrovych.
Simplify Integration with a Partner Who’s Done It Before
Successfully integrating your eCommerce platform with Salesforce is making sure your data, processes, and teams work in sync, without the chaos. And that kind of setup takes experience. You want a partner who’s already faced the edge cases, solved the sync failures, and built systems that actually scale.
At Noltic, Salesforce is what we do, every day. We’ve delivered 132 successful projects, many of them built around complex, integration-heavy environments where eCommerce, CRM, service tools, and backend systems all had to come together in real time. Our team of 91 certified Salesforce experts knows what it takes to make it fit your real business needs.
We approach every project with an architecture-first mindset, led by 10 Salesforce Certified Architects, as we design for scale, reliability, and future growth.
FAQs
How do we know if our business is "ready" for integration — not too early or too late?
If you're dealing with manual data transfers, delayed reporting, repeated customer issues, or disconnected support and marketing tools, you’re ready. Integration makes the most sense when your team is spending more time fixing broken workflows than focusing on growth. It’s not about company size — it’s about reaching the point where syncing systems saves time, improves decisions, and enables scale.
Can we integrate Salesforce without migrating everything from our existing systems?
Yes. If you’re wondering how to use Salesforce for eCommerce without migrating everything at once, we recommend starting with partial integration instead of a full migration. You don’t need to move every record on day one. We help you identify the data and processes that matter most — like orders, customer profiles, and support cases — and design integration around that. You can continue using existing systems while syncing critical data into Salesforce.
Will integration slow down our existing operations during implementation?
No — not if it’s done right. We design integration projects to run in parallel with your current operations. That means testing and validation happen before anything goes live, and we use sandbox environments to avoid disruptions. Once it’s deployed, integration should remove bottlenecks, not create new ones.
What happens if our eCommerce platform or ERP changes in the future?
A well-designed integration can adapt. We use flexible architectures like MuleSoft or API-based connectors that allow for system changes without rebuilding everything from scratch. If you switch platforms later, we can plug the new system into your existing Salesforce setup without major rework.
Can we measure ROI from integration? What should we track?
Absolutely. ROI isn’t just about cost savings — it’s about time saved, faster responses, fewer errors, and better decisions. You can track KPIs like reduction in manual tasks, faster case resolution times, improved customer retention, increased campaign performance, and revenue per customer. We help you define and monitor these metrics from day one.
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