Salesforce Marketing Cloud
for growing your business

Email Studio in the Salesforce Marketing Cloud is the primary instrument for maintaining a relationship with customers based on the behavior attributes to build personalized conversations. Features of this tool enable you to design dynamic emails that combine user status attributes with various sets of assets, such as graphics, offers, and personal information, to create communications automatically customized for each buyer. For example, each customer at a clothing store will get a tailored offer based on their preferences: women will get proposals to buy dresses and men - business jackets. It’s one of the marketing cloud products used to generate eye-catching content to direct customer engagement, automate the sending process and receive analytics of each action

Personalization opens up new opportunities for digital advertising. With this tool, marketers understand customer behavior to gain a comprehensive view of every prospect. Personalization in the Marketing Cloud combines behavioral analytics and machine learning to deliver relevant experiences that test and improve a user’s journey. Let’s say customers flip through a website of jewelry products and visit various pages. These interactions will be recorded and used to generate personalized recommendations for the consumer.

Automation Studio in the Marketing Cloud allows you to help with multi-level advertising campaigns and activate marketing solutions successfully for each customer journey. The Automation Studiosupports creating an email-sending process, segmenting and filtering data, tracking data management operations, and setting up any batch processes, allowing you to invest more time in the areas of business that require it. Let’s say a pharmacy has more than several thousand customers, and you need to send personalized offers based on their purchase history. The functionality of this tool will help automate the sending process so that you don’t waste time on routine work.

By selecting this one, you can rapidly analyze trends, come up with fresh marketing ideas and publish content using dynamic social media channels. Marketing Cloud Social Studio can explore new perspectives of digital culture and keep your advertising strategy on point. Consider the idea of an athletic store to identify and communicate with potential customers looking for running shoes or other sports apparel

Salesforce Data Studio helps synchronize user data and customize their sorting without additional tools. Combining this instrument with the Salesforce solution brings you the best audience discovery and in-depth automation capabilities. For instance, cosmetic retailers could purchase a database of users about online interaction and set in motion a marketing campaign offering subscribers a unique makeup proposal.

Journey Builder is a great solution that allows the formation of one-to-one experiences for users across different kinds of communication via email, SMS, and push notifications. Journey Builder in the Marketing Cloud will help you set up and evaluate relevant traffic, automate business operations, and boost business profitability. These integrated innovation processes allow the company’s team to feel free to focus on providing value-added services to its customers. Let’s see, the cosmetics shop can boost conversion rates on their website and maximize revenue by sending a series of messages to remind people about the products and the steps necessary for them to complete the purchase journey. It helps improve user experience, raise revenue, and enhance awareness of the company's product.

Audience Builder in the Marketing Cloud helps you dive deeper into the automation process. This tool determines consumer needs on the cloud-based data platform that runs in real-time, consolidating customer information from all resources into a single view. Audience Builder is a new station that assists in creating a long-term communication strategy by converting insecure customers into brand evangelists. Now, a job search website will send a list of the most in-demand positions to the customer by segmenting input data depending on some interests. In other words, marketers will be able to receive vacancies that correspond to their capabilities and aren’t intended for IT people.

Marketing Cloud Mobile Studio is the best instrument to keep in touch with your audience. Improve customer engagement by expanding your marketing campaign through SMS, push notifications, and group messages. Collect user options via mobile communication to facilitate audience loyalty relationships. For instance, in hot weather, your brand can take care of your subscribers and recommend suitable products such as sunscreen or sunshades.

Marketing Cloud Advertising Studio uses features to find new prospects and re-target inactive audiences within the customer journey across your website, directly on Google, or even on social media, including YouTube, Instagram, and much more. Combining digital advertising programs with other Salesforce Marketing Cloud tools permits you to increase your ROI, which means maximizing profitability for your company. In addition, our Salesforce Marketing Cloud Expert creates personalized advertising campaigns in the art shop, depending on the purchase history. It helps to keep the users on as long as possible on your website and directs them to make an order.

Marketing Cloud Web Studio allows to create, publish, and evaluate three types of content: web pages, social pages, and mobile pages. Customers who are directed to dynamic landing pages may have a better user experience and higher conversion rates. Furthermore, your landing pages will also be simple to incorporate into your customer journeys. Assume that upon registration, your news site sends an email with a confirmation link to the corresponding domain. All customer data is automatically stored in the Marketing Cloud when the user is directed to the site. Everything is incredibly straightforward and convenient.