Transforming marketing campaigns for a leading health technology provider
Noltic optimized email delivery, integrated omnichannel strategies, and incorporated multi-step customer journeys with Salesforce Marketing Cloud for hearX Group.
hearX Group is a pioneering health technology company that focuses on providing affordable access to hearing healthcare through smart digital solutions. Established with the mission to address the global burden of hearing loss, hearX Group leverages the power of mobile and cloud-based technology to deliver innovative hearing solutions that are accessible, affordable, and easy to use. The company operates globally, offering a suite of products and services designed to meet the diverse needs of both individuals and healthcare providers.
Our client faced significant hurdles in their marketing operations:
- Despite using Salesforce Marketing Cloud, its capabilities were not utilized to the maximum extent;
- The data model was inefficient, making it difficult to manage marketing activities.
- Email campaigns were not optimized, leading to a complicated process for creating new emails.
- Low email delivery rate, which hindered the effectiveness of their email marketing campaigns.
- Certain processes were manual and time-consuming, lacking automation and efficiency.
Optimize your email campaigns and customer interactions with Salesforce Marketing Cloud and Service Cloud integration.
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- We improved and unified the client's data model to manage data more effectively;
- Created additional fields in the CRM to filter and segment records effectively for targeted marketing campaigns;
- Developed reusable email templates using Salesforce Marketing Cloud’s Content Builder. This simplified the process of creating new emails and allowed for greater personalization.
- Conducted A/B testing to evaluate the performance of different content types, which allowed us to better understand the audience’s preferences.
- Created complex, multi-step customer journeys using Journey Builder, incorporating various entry sources such as Salesforce Data, API Events, and Data Extensions.
- Integrated email, SMS, and push notifications within a single marketing strategy. Used Salesforce Marketing Cloud’s Mobile Studio for SMS and push notifications and Advertising Studio for social media campaigns on platforms like Facebook and LinkedIn.
- Developed a custom preference center to manage different types of subscriptions, allowing customers to choose their preferred communication channels and topics.
- Created cloud pages with Web-to-Lead forms that included CRM-related logic.
- Implemented functionality to directly update the CRM from marketing activities.
- Developed an SMS opt-in process using different keywords and automated SMS responses.
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- Ensured accurate and consistent information across all marketing activities;
- Enhanced email deliverability by optimizing email structures and implementing best practices, achieving a delivery rate of over 90%;
- Now hearX is able to send up to 300,000 emails per month with Salesforce Marketing Cloud;
- A/B testing and detailed data analysis provided valuable insights into audience preferences, enabling more informed decision-making;
- Automated CRM updates from marketing activities ensured real-time reflection of marketing efforts in the CRM.
delivery rate
emails per month
- Simplified marketing processes resulted in more efficient campaign management and quicker turnaround times for creating new marketing materials;
- Personalized and dynamic content, along with multi-channel strategies, significantly boosted customer engagement and interaction;
- Provided a scalable framework that can grow with the client's expanding marketing needs, ensuring long-term sustainability and effectiveness;
- Optimized multi-channel marketing strategies resulted in higher lead generation and conversion rates;
- Enhanced customer experience through personalized communication and efficient preference management, leading to increased customer satisfaction and loyalty.
They really go the extra mile to accommodate us and our needs.
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