How UCU uses Salesforce to improve relationships with fundraising donors, students, and academic staff

Ukrainian Catholic University is widely known for its high educational standards, accessibility, transparent organizational structure, innovative approaches to study programs, and a big international community that supports the institution. To keep the ecosystem effective, it was crucial to unify and optimize daily operations for processes like fundraising, recruitment, student and employee management, international affairs, and administration. The very first goal was to gather all the information that was initially distributed across various documents and departments in one place. Then we had to set up a process for managing all internal and external holders: donors, administration, students, alumni, partners, professors, guest lecturers, etc.

Salesforce technology has become a tool for improving daily operations and driving the success of students, donors, academic staff, and partners. UCU’s Salesforce journey has just begun in 2022, and is now on its way to transforming UCU’s general management.

• Optimized fundraising processes and improved communication with donors through personalization, donor engagement, planned giving, annual giving, etc;
• Enabled donation tracking;
• Optimized the internal process of student recruitment for improved efficiency and effectiveness;
• Reduced the amount of errors during data entry;
• Decreased the amount of time required for data entry and validation;
• Unified the questionnaire process;
• Created an accessible data infrastructure;
• Achieved seamless integration with the university accounting system;
• Conducted a better analysis of the completed work;
• Improved data collection across systems and departments.