A clear and connected lead management setup gave the client faster routing, real-time visibility, and better forecasting across global teams. The project brought sales and marketing into one unified flow and reduced manual work at every stage.
Our client is a European cloud infrastructure provider known for its fast servers, secure setup, and transparent pricing. The company was founded in 2011 and operates globally with data centers across Europe, North America, and Asia. Their portfolio includes cloud servers, private cloud, managed Kubernetes, managed databases, and storage and networking products. Their services guarantee 99.999 percent uptime and focus heavily on reliability, performance, and strong support for business clients.
As the company continued to grow, both the sales and marketing teams needed more clarity and automation in their Salesforce setup. Lead volume increased, campaign activity expanded across regions, and manual work slowed the teams down. Their team asked us to improve lead handling, reduce repetitive tasks, and give them better visibility into marketing performance and future pipeline.
Client’s teams faced process gaps that affected speed, accuracy, and decision-making:
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Our work created a transparent, automated, and scalable lead management process that supports the company’s global reach.
A reliable lead management system that matches the client’s global scale
A connected setup powered by Salesforce, Account Engagement, and Tableau
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