Transforming bunker fuel sales with Salesforce
Learn how custom solutions for risk assessment, automated calculations, and data security improved decision-making and operational efficiency across global offices.
Arte Bunkering is a global supplier of bunker fuels, lubricants, and related services for vessels. Founded in 2010, the company has grown into a trusted name in the industry, servicing shipping companies across 650 ports worldwide. With offices in Tallinn, Hamburg, Norwalk (USA), Athens, Dubai, and Singapore, Arte Bunkering emphasizes transparency, accuracy, and strong customer relationships.
To support its operations, the company needed a Salesforce-based solution to manage its Sales Cloud processes, including accounts, products, and opportunity calculations. Given the complexity of the transactions and various service calculations, Arte Bunkering required a system to facilitate operations, risk assessments, and internal data access controls.
Arte Bunkering faced several operational challenges in managing bunker fuel sales, including:
- Complex product transactions, where, for instance, fuel was purchased and sold in different units, requiring accurate calculations.
- The company needed a comprehensive risk evaluation system to assess multiple factors, such as order limits, vessel sanction status, company reputation, and various risk categories (parent company, subsidiaries, etc.).
- Different offices needed to operate independently, ensuring sensitive trading data was only visible to authorized teams.
- The company required an entirely new system built from scratch to improve workflow automation and ensure efficient handling of opportunities.
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We designed and implemented a custom Salesforce solution tailored to Arte Bunkering’s specific needs. Key features included:
- Sales Cloud implementation to create a structured system for managing accounts, products, and opportunities.
- Custom opportunity calculations for automated unit conversions, pricing structures, and service calculations.
- Advanced risk assessment system with a multi-layered evaluation model incorporating six different risk factors, including credit limits, sanction checks, and company reputation.
- Implemented account and opportunity-sharing restrictions to ensure that offices only accessed relevant trading information.
- Workflow automation with Apex and Flows to accelerate operations, including approvals, notifications, and risk evaluations.
- Development of email templates, real-time notifications, and Windward integration for accelerated communications.
- Seamless data exchange with third-party applications for more efficient operations.
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- Full digital transformation from manual operations to a fully automated, Salesforce-based system.
- Automated risk assessments enabled quicker and more accurate decision-making.
- Better data security and access control.
- Automated calculations, notifications, and approvals reduced manual workload and errors.
- Scalable infrastructure with reliable data model and UI best practices to simplify future enhancements and business growth.
The new system provided Arte Bunkering with a structured and efficient way to manage its bunker fuel transactions, ensuring better risk management and secure data handling. By automating key processes and enhancing transparency, the company improved its decision-making and operational efficiency. With a scalable Salesforce infrastructure in place, Arte Bunkering is well-positioned for continued growth and expansion in the global shipping industry.
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