Salesforce and OpenAI join forces: new opportunities for smarter workflows
Salesforce has officially expanded its partnership with OpenAI, deepening the integration of advanced language models across the Agentforce platform. The announcement, made at Dreamforce 2025, marks one of the biggest steps in Salesforce’s AI strategy.
The deal also involves Anthropic, known for its Claude models, and Stripe, which will power new payment capabilities within Salesforce’s AI-driven commerce products.
At Noltic, we follow Salesforce’s AI evolution closely because it directly affects how our clients sell, serve, and operate. As a Salesforce Summit Partner, our team has implemented AI-driven solutions across sales, service, and marketing, helping organizations turn data into measurable business impact. The latest partnership between Salesforce and OpenAI demonstrates that conversational AI and agent-based automation are becoming standard tools within Salesforce.
Salesforce customers can expect a faster shift toward conversational interfaces, self-acting AI agents, and new ways to automate work. In practical terms, you will soon be able to ask natural-language questions, complete tasks, and even make sales directly through ChatGPT or Slack without switching tabs or writing code.
What’s new in the Salesforce and OpenAI partnership
According to official press releases and partner updates, several key capabilities are coming to Salesforce users in the coming months:
- Integration of GPT-5 and Claude models into Agentforce
Salesforce customers will have access to both OpenAI and Anthropic models through the Einstein Trust Layer. Teams will be able to use different AI models depending on accuracy, compliance, or data sensitivity requirements.
- Agentforce inside ChatGPT
Users will be able to interact with their Salesforce data directly from ChatGPT. For example, a sales manager could ask, “Show my top five opportunities closing this quarter” and receive instant results or even trigger follow-up actions.
- Agentforce Commerce and tokenized checkout with Stripe
Salesforce and Stripe are creating a new Agentforce Commerce Protocol, allowing companies to present products and process payments directly inside AI-powered chat environments. This could redefine how customers discover and purchase products.
- AI inside Slack
ChatGPT and Codex capabilities are coming to Slack. Teams will be able to summarize conversations, extract key insights, and generate or debug code within their usual workspace.
- Trusted environments for regulated industries
Financial, healthcare, and public sector customers will have the option to use Claude models under Salesforce’s controlled infrastructure, maintaining compliance and auditability.
How Salesforce and OpenAI's partnership changes the user experience
For everyday users, these changes will make Salesforce feel more like a digital assistant than a traditional CRM.
- Users can ask questions directly in ChatGPT or Slack and get summaries, forecasts, or charts based on Salesforce data.
- Agentforce can perform routine actions automatically, such as updating records, sending follow-ups, or assigning leads.
- Employees can handle customer cases, opportunities, and marketing results without switching between platforms.
- Managers can view key metrics and make quick decisions through simple conversational prompts.
- Workflows will become smoother, with insights appearing when needed and fewer manual steps required.
Opportunities for Salesforce customers
Salesforce AI innovations bring clear advantages for its users and partners:
- Teams will gain higher productivity by running reports, analyzing results, or drafting emails through simple natural-language requests.
- Companies can choose between OpenAI and Anthropic models, allowing them to balance innovation with compliance and data control.
- Agentforce Commerce opens new customer channels by enabling product sales directly in chat environments and reducing checkout friction.
- Developers can work more efficiently with Codex in Slack, which helps generate, fix, and document code while improving collaboration between technical and business teams.
- Adoption will be easier since these Salesforce AI tools operate inside familiar environments such as ChatGPT and Slack.
What companies should do next: expert advice
Our experts recommend several practical steps to prepare for these changes:
- Check the quality of your Salesforce data to make sure records are complete, accurate, and properly connected so AI can deliver reliable insights.
- Begin with pilot projects focused on low-risk areas like meeting summaries, automated reports, or case routing to test how AI fits your workflows.
- Establish clear internal rules that define what AI is allowed to do, who reviews its output, and how every action is tracked.
- Monitor usage and potential costs early to understand how AI features might affect your budget once they are fully rolled out.
- Keep systems flexible by building modular automations that make it easy to switch between AI models or adjust to new tools.
Noltic’s perspective on Salesforce AI
At Noltic, we’ve already seen how Salesforce AI can improve forecasting, case management, and marketing automation. The next wave of updates driven by the Salesforce and OpenAI partnership extends those capabilities across every department.
Our team helps companies evaluate their current Salesforce setup, identify where AI can bring the most value, and implement features that fit existing workflows and compliance requirements.
We believe the real impact of Agentforce will come not from flashy demos, but from everyday automation that saves time, cuts manual steps, and helps employees focus on real customer work.
FAQs
When will the new Salesforce AI features be fully available?
According to Salesforce’s announcement, the first set of Agentforce capabilities is already live, with full ChatGPT integration and Agentforce Commerce expected to roll out gradually throughout 2025.
Will using OpenAI in Salesforce increase costs?
Some advanced AI features, like access to frontier models (e.g., GPT-5), may come with usage-based pricing. Salesforce plans to provide cost tracking and model-selection options so organizations can manage spending effectively.
Can small and mid-sized companies use Agentforce?
Yes. Smaller teams can start with ChatGPT or Slack integrations to handle everyday tasks like reporting or customer responses. Agentforce doesn’t require a full technical overhaul, so even organizations without large IT teams can adopt it gradually and measure impact early.
Can businesses control what data is shared with OpenAI models?
Yes. All interactions with OpenAI and Anthropic models go through the Einstein Trust Layer, which handles data masking, encryption, and audit logging. Companies can choose what data fields are accessible to ensure compliance with internal and industry regulations.
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