0/5Over halfway here!
Self-assessment:
Where are you today?
Score each statement from 1 (Strongly Disagree) to 5 (Strongly Agree):
Section A
Data & Systems Foundation
How unified and trusted is your customer data?
0/5
Section B
Sales & Pipeline
How structured and data-driven is your sales motion?
0/5
Section C
Customer Lifecycle
How well do you manage customers after the deal closes?
0/5
Section D
Reporting & Intelligence
How much do leadership decisions rely on your CRM?
0/5
1
.
Our CRM is the single source of truth for customer data
Low
Hight
2
.
CRM is integrated with our finance / billing system
Low
Hight
3
.
CRM is integrated with our project management / delivery tools
Low
Hight
4
.
All customer-facing teams use the CRM daily
Low
Hight
5
.
Our data is clean, consistent, and up-to-date
Low
Hight
6
.
We have clearly defined pipeline stages aligned to our sales methodology
Low
Hight
7
.
Our sales forecast is generated from CRM data (not spreadsheets)
Low
Hight
8
.
Lead scoring helps us prioritise the right opportunities
Low
Hight
9
.
Quote generation and approvals happen inside the CRM
Low
Hight
10
.
We can track deal velocity and conversion by segment
Low
Hight
11
.
We track customer health and engagement post-sale in the CRM
Low
Hight
12
.
Renewal dates and processes are automated
Low
Hight
13
.
We proactively identify upsell / cross-sell opportunities with data
Low
Hight
14
.
Customer onboarding follows a structured playbook in the CRM
Low
Hight
15
.
NRR / Gross Retention is tracked automatically
Low
Hight
16
.
Leadership dashboards are real-time and CRM-driven
Low
Hight
17
.
We can report on CAC, LTV, and payback period from CRM data
Low
Hight
18
.
Marketing can attribute pipeline and revenue to campaigns
Low
Hight
19
.
We use AI or predictive models for forecasting
Low
Hight
20
.
Board / investor reports are generated automatically from CRM data
Low
Hight

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