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June 24, 2025
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The ultimate guide to Salesforce Financial Services Cloud

A powerful tool for managing relationships, supporting revenue growth, and providing a centralized hub for all aspects of financial services.
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Your clients want fast, simple, and personal service. But if you’re in banking or financial services, you know how hard that is to deliver. Legacy systems slow you down. Compliance rules pile up. And while you're busy putting out fires, your competitors are moving faster.

That’s where Salesforce Financial Services Cloud (FSC) comes in. If you’re wondering what is Salesforce Financial Services Cloud, think of it as a purpose-built CRM that connects your data, automates everyday work, and gives your team the tools to offer meaningful advice right when your clients need it.

At Noltic, we’ve seen firsthand how FSC can shift a team from reactive to proactive. In this guide, we’ll walk you through how it works, what problems it solves, and how to make the most of it from day one. If you’re ready to move past outdated systems and start focusing on your clients again, keep reading.

Case spotlight: how Salesforce FSC helped a law-centric bank redefine relationship management 

In 2018, a leading U.S. bank focused on law firm clients came to us with a clear mission: fix their outdated CRM and build a modern platform that would support fast, data-driven, relationship-focused growth.

Headquartered in New York, the bank had deep industry knowledge and a strong reputation among legal professionals. But its internal systems were holding the team back. Sales reps were bogged down in manual data entry. Onboarding took too long. Campaigns were inconsistent. What they needed wasn’t just a new CRM; it was a smarter way to manage client relationships.

We built that with Salesforce. While we started with Sales Cloud, our approach followed Financial Services Cloud principles from the start:

  • We rebuilt the customer model around legal-firm-specific data relationships, following FSC’s person-account logic and supporting complex multi-party structures.
  • Automated scoring, qualification, and conversion flows replaced manual steps and sped up sales.
  • A custom Sales Console helped manage campaigns with SPA speed and interactive components, like FSC’s referral and engagement tools.
  • We built a Laravel-based analytics app and AppExchange-managed package to evaluate law firm financials, simulate loan options, and offer data-backed recommendations, similar to FSC’s use of relationship intelligence.

Business results

  • CRM tasks were reduced, giving client-facing teams more time to focus on people, not paperwork.
  • Lead conversion times dropped from hours to minutes.
  • Marketing campaigns became faster, more targeted, and easier to manage.
  • The system is now ready for future FSC expansion, including Marketing Cloud and compliance automation.

This project shows what happens when you align industry needs with the right Salesforce tools: faster sales, better client service, and a setup that grows with your business.

What financial institutions can use Financial Services Cloud from Salesforce

FSC's set of features can support organizations with varying needs, allowing them to manage client relationships, improve operational efficiency, and ensure compliance across the board. Below are some of the key types of financial institutions that can benefit from using FSC.

Banking‍

  • Customer Relationship Management: Enhances the banking customer experience by providing a 360-degree view of the customer, facilitating personalized service and offers.
  • Loan and Mortgage Management: Streamlines the loan origination process and mortgage management, making it easier for banks to track applications and engage with customers throughout the loan lifecycle.
  • Financial Health Assessments: Uses AI-driven insights to offer financial health assessments, helping bankers provide tailored advice and solutions to customers.
  • Commercial Banking: Bankers get greater visibility into customer relationships in commercial lending, treasury management, trade finance, and more with the Commercial Banking Console app. Plus, a Business Referrals record type makes it easy for relationship managers and lending assistants to make business-to-business referrals.
  • Retail Banking: Get a 360-degree view of customers with Retail Banking, a Financial Services Cloud Lightning app. Bankers can also easily manage high-volume transactions on one screen with the Retail Banking Console. The information bankers need is supported with new objects, fields, and record types for loans, deposits, and more.

Wealth management

  • Client Relationship Management: Salesforce for wealth management offers a comprehensive view of client portfolios, enabling personalized investment advice and better wealth management strategies. 
  • Automated Financial Planning: Facilitates the creation of automated, personalized financial plans based on client data, improving client engagement and satisfaction.
  • Regulatory Compliance: Ensures compliance with financial regulations, reducing the risk for both the firm and its clients through systematic data management and reporting.

Insurance

  • Policy Management and Servicing: Simplifies policy management, from underwriting to claims processing, enhancing the efficiency of insurance operations.
  • Customer Engagement: Improves customer engagement through personalized communications and services, increasing loyalty and retention.
  • Claims Processing: Automates and streamlines the claims processing workflow, reducing processing time and improving customer satisfaction.

For example, RBC Wealth Management significantly simplified its operations with Salesforce Financial Services Cloud. The solution brought 2,000 advisors onto a single platform, enabling faster onboarding for new clients in just 24 minutes. Thanks to the intuitive interface and user-focused features, 90% of advisors actively use the system. This kind of outcome is consistent with nearly every Salesforce Financial Services Cloud review, showing the platform’s real-world impact.

Why switch to Salesforce Financial Services Cloud

When a financial institution considers changing its CRM, it's rarely about features; it's about friction. The friction between siloed departments that can't share critical client insights. The friction of legacy systems that buckle under real-time compliance demands. The friction of sales and service teams burning hours hunting for data instead of nurturing client relationships.

Salesforce Financial Services Cloud is engineered to eliminate that friction, not as another generic toolkit, but as a purpose-built operating system for modern finance. While most CRM platforms force financial institutions to contort their processes around one-size-fits-all features, FSC wraps seamlessly around your industry workflows, regulatory requirements, and unique operational realities.

This isn't just a technological upgrade but a strategic transformation that addresses the specific pain points plaguing financial institutions today. Here's why FSC stands apart from other solutions and why it makes compelling sense for financial organizations:

It scales personalization, without scaling cost

Customers expect personalized, real-time interactions. According to Salesforce, 66% of customers expect companies to understand their needs and expectations. Yet, many financial institutions struggle with fragmented data and siloed systems that prevent them from delivering this personalized service. Salesforce CRM for financial advisors centralizes customer data, providing a 360-degree view of each client, which results in more personalized and relevant communication.

Fewer clicks, faster service: FSC turns processes into progress

Financial services require an enormous amount of manual processing, from managing accounts to handling compliance checks. FSC automates these time-consuming tasks, freeing up valuable time for employees to focus on customer service and strategy. This improved efficiency is a direct result of FSC’s ability to integrate with existing systems and streamline operations across various departments.

Compliance, built in, not bolted on

Maintaining compliance is one of the biggest challenges in the financial sector. With Salesforce Financial Services Cloud, institutions can track and audit every interaction, ensuring that regulatory requirements are met efficiently. FSC’s built-in compliance tools reduce the risk of errors and provide real-time insights into areas that need attention, making audits smoother and faster.

Shared data, shared context that powers real teamwork

FSC facilitates better communication between different departments, including sales, customer service, and compliance teams. By providing a shared platform where everyone can access the same client data, FSC fosters collaboration that helps the organization operate as a cohesive unit.

Results you can measure

According to Salesforce, institutions that have implemented FSC have seen remarkable improvements, including a 36% increase in customer satisfaction and a 27% reduction in operational costs. These statistics show that FSC is not just a CRM but a key player in driving business results and enhancing operational efficiency.

Feature FSC Legacy Systems Generic CRM Solutions
Customer-centric focus Built specifically for financial institutions, FSC offers a 360-degree customer view, personalized experiences, and relationship management tools designed for the financial sector. Legacy systems often have limited customer focus, primarily for transactional processing rather than personalized customer experiences. Generic CRM solutions may offer some customer-centric features but lack the industry-specific tools needed for financial services.
Integration capabilities Seamless integration with other Salesforce products and third-party financial applications, providing a unified platform. Limited integration capabilities. Typically requires custom development and manual processes to connect with modern systems. Basic integrations are available but often lack seamless connections with financial-specific applications and platforms.
Infrastructure model Cloud-based, offering scalability, accessibility from any device, and automatic updates. Often on-premise, requiring significant maintenance, manual upgrades, and hardware investment. Some are cloud-based, but others may be on-premise, offering varying scalability and maintenance requirements.
Analytics features Advanced analytics with built-in AI tools like Einstein Analytics for predictive insights, customer behavior analysis, and opportunity tracking. Typically limited to basic reporting capabilities without advanced analytics or AI-driven insights. Basic analytics features are often available, but more advanced capabilities may require additional tools or integrations.
Regulatory compliance Integrated compliance management tools designed to meet financial industry regulations, including tracking, auditing, and reporting. Requires manual tracking and auditing, making regulatory compliance labor-intensive and prone to error. May offer some compliance features, but lacks financial industry-specific compliance tools, requiring additional custom development or third-party solutions.
Cost High initial cost but proven ROI with increased efficiency, customer satisfaction, and revenue growth. High cost of maintenance, custom upgrades, and manual operations over time. Lower initial cost, but may not deliver the same ROI due to limited features and lack of industry specialization, leading to long-term inefficiencies.
Flexibility Highly flexible, allowing customization based on specific business needs in financial services. Offers continuous updates and scalability. Limited flexibility, often rigid and outdated, requiring costly and time-consuming modifications for any updates or changes. Moderately flexible, but customization is generally limited to CRM basics without deep financial industry support.
Ecosystem Extensive Salesforce ecosystem with access to AppExchange, third-party apps, and tools that integrate smoothly for added functionality. Minimal ecosystem, as most legacy systems are closed and isolated, limiting access to new tools and services. Generic CRM solutions have smaller ecosystems than Salesforce, with limited access to financial-specific applications and fewer seamless integrations.

Сore capabilities that make Salesforce FSC a platform for modern financial engagement

Financial Services Cloud isn’t just another CRM with a financial label. Salesforce built it from the ground up to solve real problems that banks, wealth managers, and insurance providers deal with every day. It helps reduce costs, speed up operations, and improve how teams work with clients. Here’s how FSC makes a difference in practice:

Salesforce FSC

Unified CRM built for finance

FSC is more than just a client database. It’s a financial services–specific CRM that shows the full picture of every client and household. Unlike generic CRMs, FSC uses a purpose-built Financial Services Cloud data model that handles the complexity of financial relationships among individuals, businesses, accounts, and products, all connected properly.

Why it matters for your business:

  • Advisors instantly access complete client profiles with no need to jump between systems;
  • Consistent account structures reduce the risk of compliance errors and speed up audits;
  • Implementation is faster and less expensive because the model fits financial use cases out of the box.

Feature highlights:

  • Actionable Relationship Center (ARC) visualizes multi-party relationships between clients, accounts, and advisors;
  • Timeline shows a complete history of client interactions in one place;
  • Know Your Customer (KYC) model ensures all client verification steps are captured and tracked.

Faster, smarter onboarding and service processes

Getting new clients set up or handling service requests can be a bottleneck. FSC includes powerful automation tools to reduce delays and manual work.

Business value:

  • Onboard clients in minutes, not days;
  • Reduce compliance errors with guided workflows;
  • Free up your team to focus on higher-value work.

Key features:

  • OmniStudio and OmniScript let you create guided, compliant workflows for onboarding or loan processing;

Source: Salesforce.com
Source: Salesforce.com
  • Document Checklist Items help you track document collection and approval in real time;
  • Process Compliance Navigator ensures policies and regulatory steps are followed at each stage;
  • Stage Management controls complex workflows like dispute resolution or onboarding with clear, trackable stages.

Smart automation that cuts costs and reduces risk

You don’t need developers for every change. FSC gives business users the tools to automate decisions, surface alerts, and keep everything running smoothly.

How automation helps your business:

  • Less time spent on routine tasks;
  • Fewer errors in approvals or data entry;
  • Stronger control over data access and compliance.

Feature highlights:

  • Business Rules Engine automates decisions like loan eligibility or KYC checks;
  • Compliant Data Sharing controls who sees what without coding complex sharing rules;
  • Contextual Alerts notify teams when action is needed based on client or transaction data;
  • Record Alerts monitor data changes that affect compliance or service;
  • FlexCards show only the info each advisor needs in a given situation to reduce clutter and speed up service.
Source: Salesforce.com
Source: Salesforce.com

Built-in personalization tools

FSC helps financial institutions provide more personalized service without increasing manual work. You can segment clients based on objective business criteria, such as assets under management, services used, or growth potential, and build service models tailored to each group.

Benefits of personalization:

  • Higher retention and wallet share;
  • More successful campaigns;
  • Better use of advisor time.

Key features:

  • Group Builder organizes clients by relevant characteristics to deliver targeted service;
  • Client Profiles help track financial goals, communication preferences, and required documentation;

Source: Salesforce.com
Source: Salesforce.com

  • Actionable Segmentation groups clients by financial goals, risk profiles, or behavior to drive targeted engagement;
  • Interest Tags and Life Events track what matters to each client and trigger timely outreach;

Source: Salesforce.com
Source: Salesforce.com

  • Interaction Summaries and Events & Milestones keep every advisor up to date on what’s happened and what’s next;
  • Financial Plans and Goals help clients stay on track and create long-term engagement.

Scalable referral and relationship growth

Referrals and cross-department introductions are often missed in traditional systems. FSC builds this into the platform.

Here is what you get:

  • Full visibility across referral sources and performance;
  • Clear conversion metrics to identify what’s working;
  • Standard workflows so referrals don’t get lost or ignored.

Feature highlights:

  • Referral Management tracks internal and external referrals with conversion metrics;
  • Intelligent Need-Based Referrals routes referrals based on client interests or product needs.

Analytics and reporting that save time

Advisors and service reps need quick access to insights, not spreadsheets. FSC brings that data forward when and where they need it.

Benefits:

  • Less time spent preparing for meetings;
  • Real-time, customized reporting during client conversations;
  • Clean, branded templates for a professional client experience every time.

Key features:

  • Tear Sheet Generation creates instant, customizable summary reports from any client record;
  • Fact Finding helps collect and structure client insights for planning and goal-setting;
  • Capture Income and Expenses shows cash flow trends to guide client conversations.

Action Plans for consistent follow-up

Action Plans let you turn key tasks into repeatable templates. For example, you can build a checklist for onboarding new clients, renewing policies, or managing regulatory steps.

Here is how it helps:

  • Ensures every client interaction is complete and compliant;
  • Assigns tasks automatically so teams stay on track;
  • Built-in tracking flags gaps before they become problems.

Source: Salesforce.com
Source: Salesforce.com

Integration capabilities with other systems

Salesforce FSC offers an API-centric approach. Its middleware compatibility, real-time data exchange, customization options, and security protocols empower financial institutions for technological transformation.

Key integration methods

  • API and middleware compatibility

FSC supports integration with multiple systems using APIs and middleware platforms such as MuleSoft. This enables real-time data exchange between systems like core banking platforms, portfolio management tools, and CRM solutions.

  • Real-time data exchange

FSC enables the integration of Salesforce data with external systems, allowing financial institutions to work with diverse data sources. This functionality supports applications like OmniScript, FlexCard, and Apex.

  • Pre-built and custom integrations

FSC can accommodate pre-built integrations through AppExchange, or custom developments tailored to specific business needs. This ensures that financial institutions can access a comprehensive view of their customer data across various platforms.

System Type Typical Platforms / Examples Integration Purpose Why It Matters
Core Banking Systems FIS, Temenos, Finastra, Oracle Flexcube Sync customer accounts, balances, transactions, loan data Gives advisors a real-time view of financial products, reducing delays and improving service accuracy
Document Management DocuSign, Adobe Acrobat Sign, Box Capture e-signatures, upload required documents, store KYC and compliance files Speeds up onboarding, loan approvals, and ensures regulatory document tracking
Financial Planning Tools eMoney, MoneyGuidePro, NaviPlan Import goals, cash flow, risk tolerance, portfolio data Enables deeper advice and more personalized financial plans
Marketing Platforms Salesforce Marketing Cloud, Pardot, Mailchimp Trigger campaigns based on client data, interests, or life events Increases engagement with targeted outreach at key relationship moments
Analytics and BI Tableau, Tableau CRM (formerly Einstein Analytics), Power BI Visualize trends, performance metrics, and client behavior Helps leadership make faster decisions and identify opportunities
Identity Verification LexisNexis, Trulioo, Jumio, Socure Run KYC/AML checks and verify customer identity during onboarding Reduces fraud risk and ensures compliance with financial regulations
Loan and Credit Platforms Blend, nCino, LendKey Automate loan origination, credit checks, and underwriting Speeds up approvals and improves customer experience
Payment Processors Stripe, PayPal, Plaid, Dwolla View payment history, link bank accounts, support financial transactions Enhances service visibility and speeds up transaction-related support
Customer Service Tools ServiceNow, Genesys, Five9, NICE CXone Manage cases, client calls, and issue resolution workflows Improves service quality and tracks client support interactions across channels
External Data Providers Experian, Equifax, Refinitiv, Dun and Bradstreet Enrich client profiles with financial background, credit scores, and company insights Supports better risk assessment and cross-sell decisions

Managing diverse data sources

FSC allows financial institutions to link financial, transactional, and CRM data seamlessly. It can connect with core systems like banking and portfolio management, providing a unified platform for accessing and managing client data. This integration creates a holistic view of the customer, enhancing personalized service and driving better outcomes.

The FSC Transition Assistant

The FSC Transition Assistant is a free tool that simplifies the migration process to FSC.

Source: Salesforce.com
Source: Salesforce.com

Integration partners can utilize the tool and deliver the report output to their clients. In this scenario, the Transition Assistant offers the following kinds of information:

Compliance and security features

Enforcing compliance helps ensure financial services organizations prevent and detect rule violations, protecting them from fines and lawsuits. It also helps enhance trust with customers. See below how FSC can help facilitate proper compliance alignment.

  1. Salesforce deal management. Ensure deal team members are approved after clearance from any conflict of interest or via ‘wall crossing’ from the public side.
  2. Compliant Data Sharing. Automatically share client interactions and deal-related data based on rules and access levels defined by compliance.
  3. Participants Management. Manage participants and the roles that they play in the context of a parent record.
  4. Data Sharing. Automatically share data with participants based on the role they play in the context of a parent record.
  5. Compliance. Approve participants before sharing any sensitive data with them.
  6. Platform extension. Leverage various platform features to extend this feature.
  7. Define consent. Analysts can define which kind of disclosures and consent need to be shared and collected during a particular business process.
  8. Generate Consent Authorizations. Relationship managers, loan officers, and any other bank representatives working with customers can generate and send consent requests.
  9. Gather Consent from the Client. Allow end clients to agree to disclosure policies before starting or continuing a business process.

Implementation strategy

Switching to Salesforce Financial Services Cloud is a major step for any financial institution, and it’s important to approach it thoughtfully. A well-structured strategy will ensure the transition goes smoothly and the system works effectively for your team from day one. This section serves as a practical Salesforce Financial Services Cloud implementation guide, based on our experience helping 130+ clients.

1. Plan before you build

Start with a clear understanding of your goals. What do you want FSC to improve—client engagement, compliance, internal workflows? Be specific. This will shape your system architecture, licensing, and customizations.

Key planning steps:

  • Decide whether to implement FSC in a new or existing Salesforce org;
  • Review default features and adjust layouts, fields, and picklists as needed;
  • Identify integrations with core systems (e.g. banking platforms, data providers);
  • Estimate user volume to define license and system limit needs;
  • Work with your Salesforce partner to validate assumptions and priorities.

2. Get the foundation in place

Make sure your org is ready for FSC functionality. That means enabling the right tools and ensuring compatibility.

Must-haves before implementation:

  • Lightning Experience must be enabled as FSC relies on Lightning components;
  • My Domain must be deployed to activate custom Lightning pages and security features.

3. Clean and prepare your data

FSC uses a different data model than standard Salesforce, especially around Accounts and Contacts. Understanding how Individual records work is critical to avoid messy duplicates.

Steps to follow:

  • Clean existing data to remove outdated or duplicate records;
  • Map your source data fields to FSC fields with clear transformation rules;
  • Validate data during import to catch errors early;
  • Back up all data and prepare a rollback plan just in case;
  • Establish internal data governance policies to manage ownership and quality.

4. Configure user profiles and permissions

FSC is role-based, so user profiles should reflect the needs of advisors, bankers, and service reps.

Key steps:

  • Clone the Standard User profile to create roles like Advisor, Personal Banker, and Relationship Manager;
  • Set up field-level access and permissions according to each role;
  • Enable the Contacts to Multiple Accounts feature for flexible relationship management.

5. Install the FSC packages

There are two packages to install: the core managed package and the unmanaged extension.

Follow these steps:

  • Use the URL from your Salesforce order form to install the managed package;
  • During installation, map user profiles to access levels (Advisor, Personal Banker, etc.)
  • After that, install the unmanaged package for additional service processes (retail banking or wealth management), including prebuilt OmniScripts, flows, templates, and Mulesoft API connectors.

6. Post-installation enhancements

These tasks aren’t required, but they’ll improve usability and speed up adoption.

Here are some recommendations from our team:

  • Configure navigation to lead users to individual or group profiles;
  • Assign role-based homepages using Lightning Pages;
  • Update Lead Status and Opportunity Stage picklists;
  • Set up Global Actions for fast task/event creation;
  • Make sure relationship managers have access to manage relationship groups.

7. Customize what matters

While FSC offers a rich feature set, your institution likely has unique processes and requirements. Customization helps you align the platform with your business.

Common areas for customization:

  • Adjusting the data model to capture more client or product-specific information;
  • Automating key workflows like onboarding or account reviews;
  • Integrating with core banking, custodial, or compliance systems;
  • Tailoring the interface to match your team’s workflows and branding;
  • Building dashboards and reports that reflect your actual KPIs;
  • Enhancing client-facing experiences with branded portals and templates.

8. Deploy with confidence

Once everything is in place, it’s time to launch. A successful rollout depends on more than tech.

Deployment best practices:

  • Define scope, goals, and success metrics in advance;
  • Customize only where it makes a meaningful difference;
  • Train users early and support them post-launch;
  • Involve stakeholders across departments;
  • Use phased rollouts if needed, starting with a pilot group;
  • Run robust tests: unit, integration, and user acceptance.

Let us assist you with Salesforce implementation and benefit from improved efficiency and results.

Common challenges when implementing Salesforce Financial Services Cloud and how to fix them

FSC can help financial institutions work faster and smarter, but getting everything to run smoothly isn’t always simple. Here are the most common issues teams run into, and how to handle them without headaches.

FSC features are not working after a Salesforce update

FSC is updated with every major Salesforce release, but new features don’t always activate automatically. If you don’t apply manual updates, some features may stop working or behave incorrectly.

How to fix it:

Set up a regular check-in process around Salesforce releases. Review what’s new, see which features require manual steps, and activate them as needed. This keeps your FSC system up to date and prevents future disruptions.

Problems when renaming or replacing standard fields

You may be tempted to rename or replace FSC’s standard fields to match internal naming. But many of these fields (especially on the Financial Account object) are tied to key processes like rollups. Replacing them can break important functionality.

How to fix it:

Stick with standard fields. If you really need to change a field label, use Translation Workbench to rename it for display purposes, without breaking the underlying logic.

Rollup summaries not calculating properly (RBL issues)

FSC uses Rollup By Lookup (RBL) rules to calculate summaries at the account level, such as total assets. These rollups can stop working if the setup is incomplete, especially after a sandbox refresh or data migration.

How to fix it:

If your summaries aren’t showing, export RBL rules from production and import them into the sandbox. Don’t forget to include the RBL Filter Criteria and make sure they’re correctly linked to each rule. Missing filters are a common reason why summaries fail.

Source: Salesforce.com
Source: Salesforce.com

RBL is not triggering after record changes

Even with the correct RBL setup, summaries may not refresh after record updates. This usually happens when custom settings or filter conditions aren’t met.

How to fix it:

  • Make sure Enable Group Record Rollups and Enable Rollup Summary Wealth Management Config are turned on for the active user;
  • Verify that the correct record type IDs are used;
  • Ensure that any “WHERE” clauses in the rule actually evaluate to true.

If everything checks out, the system will either apply the update directly or queue a job to run the rollup automatically.

Connecting FSC to other Salesforce solutions

Financial advisors can manage client’s investments and quickly handle their service requests and send them personalized updates—all from one place. Connecting Financial Services Cloud with other Salesforce tools makes this possible, helping financial institutions create more connected experience for their clients.

Service Cloud integration

Unified customer view

By integrating FSC with Service Cloud, advisors and service agents can view a client’s complete financial history, interactions, and key life events on a single platform. This 360-degree view allows for faster problem resolution and more personalized service.

Automated case management

Service Cloud’s case management feature allows for automatic case assignment based on advisor expertise or client needs. Combined with FSC, it ensures that clients receive the most relevant support, minimizing wait times and improving satisfaction.

Real-time collaboration

Service Cloud’s real-time collaboration tools (such as Salesforce Chatter) enable advisors, managers, and service agents to work together quickly on client issues. This feature helps keep all team members on the same page when handling complex financial cases.

Marketing Cloud integration

Targeted campaigns based on client data

When connected to FSC, Marketing Cloud can leverage client financial data, life events, and investment behaviors to create hyper-targeted campaigns. For example, a client nearing retirement could automatically be added to a personalized campaign focused on retirement planning services.

Journey Builder

Marketing Cloud’s Journey Builder allows financial institutions to create multi-channel campaigns that follow a client’s journey. Whether through email, SMS, or social media, advisors can engage clients with relevant messages based on their financial profile and FSC data, driving higher engagement and conversion.

Real-time engagement tracking

With the integration, financial advisors can track client interactions with marketing campaigns in real-time. For instance, if a client clicks on a retirement planning email, the advisor can follow up with a timely consultation offer, enhancing the customer experience.

Commerce Cloud integration

Personalized shopping experiences

Through Commerce Cloud, financial institutions can offer tailored product recommendations based on FSC insights. For example, clients could see investment products, insurance plans, or loan options that align with their financial goals and history.

Simplified purchasing

Commerce Cloud’s intuitive checkout process makes it easy for clients to compare, select, and purchase financial offerings through a secure and user-friendly platform, reducing friction in the buying process.

Cross-platform consistency

When FSC and Commerce Cloud are connected, clients experience seamless transitions between digital and in-person interactions. For example, a customer who starts researching mortgage options online can later visit a branch and receive personalized recommendations based on their online behavior and financial history.

Noltic’s proven expertise with Salesforce Financial Services Cloud

As a certified Salesforce Navigator Specialist for Financial Services Cloud and a Salesforce Summit Consulting Partner, we’ve helped over 130 clients get real business value from FSC. Our focus is simple: deliver implementations that work with your processes, not against them.

With 400+ Salesforce certifications across our team, including 8 certified architects, we don’t just configure software. We build solutions that fit your workflows, meet compliance standards, and improve client engagement from day one.

Why financial institutions trust us with FSC implementation:

  1. Business-first alignment

We make sure FSC supports how your team already works, enabling automation, compliance tracking, and better service delivery without unnecessary complexity.

  1. Minimal disruption

Our phased rollout strategy keeps your business running smoothly while we implement, test, and launch FSC.

  1. Industry-specific solutions

Whether you’re a bank, credit union, or insurance provider, we tailor the setup to your regulatory requirements, team structure, and service model.

  1. Stronger customer engagement

We help you use FSC’s data models, analytics, and segmentation tools to deliver more personalized, responsive service, driving retention and satisfaction.

Conclusion

Salesforce Financial Services Cloud offers financial institutions a comprehensive platform to improve customer engagement, optimize operations, and enhance decision-making through real-time data and advanced analytics.

At Noltic, we bring deep expertise in implementing Salesforce banking solutions tailored to your business needs. With over 110 successful projects and a team boasting 300+ Salesforce certifications, we ensure seamless implementation that aligns with your goals, minimizes disruptions and maximizes results. Our experience spans across various financial sectors, offering customized solutions for banks, credit unions, insurance companies, and more.

Learn how Noltic’s expertise can help you achieve your business goals.

FAQs 

What are the core components of the Financial Services Cloud?

The core components of Salesforce Financial Services Cloud focus on managing client relationships, financial accounts, and automating workflows within financial institutions. These components include:

  • Client and Household Management: A central hub to manage clients’ financial profiles, relationships, and key life events.
  • Financial Accounts and Products: Tracks financial accounts, assets, liabilities, and financial products associated with clients, including investment portfolios, insurance policies, and loans.
  • Engagement and Interaction Tracking: Logs client interactions across multiple channels, ensuring that all advisors and agents have access to the latest communication history.
  • Compliance Automation: Helps ensure regulatory compliance through automated workflows and data tracking, reducing the manual effort needed for auditing and reporting.
  • Einstein Analytics: Provides built-in dashboards and reports that help advisors gain insights into their book of business, track performance, and make data-driven decisions.

How does the Financial Services Cloud leverage AI and analytics to drive business growth?

FSC uses Salesforce Einstein, an AI-powered analytics tool, to deliver actionable insights that help financial institutions optimize their strategies and grow their business. Here’s how it works:

  • Predictive Analytics: Einstein can analyze patterns in client data to forecast potential client needs, such as when a customer might be interested in a new financial product or service. This allows advisors to reach out with personalized offers proactively.
  • Actionable Insights: By analyzing real-time data, FSC provides insights into client behavior, portfolio performance, and market trends, helping advisors tailor their strategies for maximum growth.
  • Automated Recommendations: AI-driven tools can suggest the next best actions for advisors, whether that’s recommending specific financial products, identifying clients at risk of attrition, or suggesting follow-up tasks based on recent interactions.
  • Optimization of Marketing Efforts: AI can help financial institutions target clients more effectively with personalized campaigns, increasing engagement and conversion rates.

Is Financial Services Cloud suitable for both small and large financial institutions?

Yes, Financial Services Cloud is designed to scale for both small and large institutions, offering flexibility and customization to meet the needs of different-sized organizations:

  • For Small Financial Institutions: FSC provides an easy-to-use platform that can scale as the business grows. It enables smaller teams to efficiently manage client relationships, automate processes, and ensure regulatory compliance without needing a large, complex system.
  • For Large Financial Institutions: FSC supports large-scale operations by managing vast client data, complex financial products, and multi-channel interactions. It offers advanced analytics, role-based consoles, and tools for different business units, ensuring large organizations can streamline operations and enhance customer engagement.

What is the pricing model for Salesforce Financial Services Cloud?

FSC operates on a subscription-based pricing model. The Salesforce Financial Services Cloud pricing can vary based on factors such as the number of users, the features required, and the level of customization needed. Here’s a breakdown:

  • User Licenses: The pricing is typically per user, with different tiers of licenses based on the level of access and features required. For example, basic users may only need access to specific features, while full licenses may include everything from client management to advanced analytics.
  • Add-Ons: Additional features, such as AI capabilities (Salesforce Einstein), advanced analytics, or industry-specific configurations, may incur extra costs.
  • Support and Implementation: The cost of onboarding, support, and any customizations may also factor into the overall pricing, especially for larger organizations or businesses with specific needs.
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Mykhailo Konyk
Salesforce architect
19x Salesforce certified architect, lead of the B2B Commerce Cloud stream
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Mykhailo Konyk
Salesforce architect
https://www.linkedin.com/in/mykhailo-konyk-10a761104
Mykhailo Konyk is 19x Salesforce certified architect, lead of the B2B Commerce Cloud stream