Link Building & Online Presence Specialist
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We are looking for a proactive and detail-oriented Link Building & Online Presence Specialist to strengthen our website’s authority, improve organic visibility, and expand our presence across relevant industry platforms.
Your primary focus will be on analyzing competitors’ backlink profiles, identifying new link-building opportunities, and securing high-quality backlinks through free and organic placement methods.
You will also be responsible for maintaining and optimizing our company profiles on leading B2B directories and review platforms, ensuring that our online presence remains accurate, consistent, and competitive.
What you will do
Competitor Research & Link Building
- Analyze competitors’ backlink profiles to identify websites, directories, communities, and other sources where they have acquired backlinks.
- Research competitors’ link-building activities and uncover opportunities that can be replicated or adapted for our company.
- Identify and secure relevant free backlink placements through business directories, industry platforms, forums, Q&A websites, resource pages, and other suitable sources.
- Build and maintain a structured database of link-building opportunities, acquired backlinks, and competitor backlink sources.
B2B Directories & Company Profile Management
- Manage and regularly update our company profiles on Clutch, DesignRush, GoodFirms, and other relevant B2B directories and review platforms.
- Ensure that company descriptions, service offerings, portfolio items, case studies, contact details, and other information remain accurate and up to date.
- Identify new industry-specific directories and professional platforms where our company should be represented.
- Analyze competitors’ presence across B2B platforms to discover additional opportunities for company visibility and backlink acquisition.
- Coordinate with the marketing team to keep company profiles aligned with our current positioning, services, and marketing materials.
Performance Tracking & Collaboration
- Track acquired backlinks, their status, quality, and contribution to the overall link-building strategy.
- Maintain clear records of completed placements, pending opportunities, and ongoing activities.
- Monitor competitors’ new backlinks and regularly identify additional opportunities for our website.
- Collaborate with SEO and marketing specialists to align link-building activities with broader organic growth objectives.
- Prepare regular reports on completed activities, acquired backlinks, competitor insights, and new opportunities.
We are looking for
- Understanding of SEO fundamentals and how backlinks influence website authority and organic search visibility.
- Experience with link-building techniques, including free link placements, directory submissions, community engagement, and guest posting.
- Ability to analyze competitors’ backlink profiles, identify their link acquisition strategies, and discover relevant opportunities for our website.
- Experience with SEO tools such as Ahrefs, Semrush, Moz, or similar platforms.
- Ability to evaluate potential link-building opportunities based on domain authority, topical relevance, organic traffic, link attributes, and overall website quality.
- Familiarity with B2B directories, business listings, and professional review platforms such as Clutch, DesignRush, GoodFirms, and similar websites.
- Strong research skills and the ability to discover unconventional, high-quality opportunities for acquiring backlinks without paid placements.
- Proficiency in Google Sheets, Google Docs, and other tools for organizing research, tracking placements, and maintaining databases.
- Good written English and communication skills (B2 level or higher).
- Strong attention to detail, organizational skills, and the ability to work independently.
Previous experience in link building, SEO research, or managing company profiles on B2B platforms will be considered an advantage.
Will be a plus
It’s On Us
Health and Self-Care
Benefits include medical insurance, paid vacation days annually, paid emergency sickness leave, and unlimited paid long-term sickness leave, law agency support, possibility of solving personal legal issues
Salesforce Career
Get reimbursed for professional Salesforce certification and the chance to become a certified mentor, with our career development program
Flexible Work
Our employee-friendly HR policy offers paid business trips and relocation support, as well as a flexible working schedule
Personalized Development
Enjoy a competitive salary and receive regular performance reviews with the added benefit of a personal development plan
Professional Growth
Expand your language skills with native speaker-led English and German classes and take on challenging projects with modern technologies. Professional courses, meetups, webinars and conferences
Sun-filled and love-filled office
Enjoy working with mature and awesome people in our modern, sun-filled loft office with a cozy kitchen, unlimited access to a play zone and snacks, and delicious coffee from Chehovych Roastery
Cross-functional expertise
Highly experienced team with 10+ years of both tech and business backgrounds
Competitive salary
Competitive financial compensation based on achievements
Supportive team
Open communication and a friendly atmosphere within the team
Flexible work
Flexible working schedule and employee-friendly HR policy
About Noltic
Noltic provides Salesforce services to businesses across the globe and successfully launches Salesforce apps. With two offices in Ukraine, we've built solutions used by Metro Cash&Carry, Uber, Heineken and many other respected companies worldwide.
We believe smart and awesome people became a key to our constant growth since 2017. As our co-founder, Vlad Petrovych, noted “Our greatest aspiration (after making millions, of course) was to create a place of power where we could do what we loved while staying true to our principles”. Being proudly committed to our people's comfort, we invest in every single detail in our office spaces, working tools and the quality time we spend with anyone connected to Noltic’s team. We invest in our people, so our clients stay happy with what and how we deliver.
We believe smart and awesome people became a key to our constant growth since 2017. As our co-founder, Vlad Petrovych, noted “Our greatest aspiration (after making millions, of course) was to create a place of power where we could do what we loved while staying true to our principles”. Being proudly committed to our people's comfort, we invest in every single detail in our office spaces, working tools and the quality time we spend with anyone connected to Noltic’s team. We invest in our people, so our clients stay happy with what and how we deliver.
Let's work together
Khrystyna Chepil
Recruiter
Yaryna Rypus
Recruiter
Mariia Sidenko
Recruiter
Join the team
