From 45,000 migrated contracts to Data Cloud identity resolution and Marketing Cloud Next, Noltic supports every stage of the company’s Salesforce growth.
Imported contracts
Active contracts automated
Heise Marketing specializes in digital marketing for small businesses, working with over 10,000 customers in Latvia. They offer website development, SEO, e-commerce solutions, social media management, and online advertising services, empowering small businesses to focus on their commercial development while delegating their digital marketing challenges to experts. Their service suite includes Google Ads, Facebook Ads, business profile management, and promotional video creation.
Heise Marketing manually managed client contracts and marketing processes, leading to inefficiencies in production workflows. The client needed a system to automate the production for various contract types, integrate their back-office data with Salesforce, and automate their sales processes to serve their customers better. Additionally, they sought to improve task assignments, client communications, and contract lifecycle management.
As Heise Marketing prepared to expand its marketing operations with Marketing Cloud Next, customer data quality became a key concern. Contact and lead records entered Salesforce from several sources, while potential duplicates were reviewed manually using standard Salesforce duplicate alerts.
Customer relationships also added complexity. A single contact could be connected to several accounts, and the client needed to use these relationships when building marketing audiences. Heise Marketing required a clear Data Cloud architecture that could bring externally prepared golden-record identifiers into Salesforce, create unified individual profiles, and support reliable segmentation.
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Imported contracts
Active contracts automated
The first phase of our cooperation gave Heise Marketing a connected system for managing contracts, sales, and service work. The second phase, focused on Data Cloud implementation prepared the company to use unified customer profiles and more accurate audience segments in Marketing Cloud Next.
Our cooperation with Heise Marketing covers several stages of its Salesforce program. We first connected contract, sales, and service operations in one system. The current phase focuses on Data Cloud architecture, identity resolution, and preparation for Marketing Cloud Next.
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