Bite

How Bite turned Salesforce into the data engine behind personalized telecom marketing

Noltic helped Bite develop its Salesforce Marketing Cloud setup for personalized offers, automated communication, and web personalization, then introduced Data Cloud to connect customer and behavioral data across Latvia and Lithuania.

40 millions

of messages delivered across channels every quarter

Services:

Implementation

ETL & Data integrations

Products:

Industry:

Region:

Company size

200-600

Client & product

Bite is a telecommunications provider operating in Latvia and Lithuania. The company offers mobile, internet, TV, and device services and runs large-scale marketing operations across digital and direct communication channels.

Noltic’s Salesforce Marketing Cloud implementation supports a major part of these operations. Bite uses the platform for customer segmentation, personalized offers, email, SMS, push notifications, automated journeys, and web personalization.

The current setup calculates around 40 million unique personalized offers every day, while the marketing team manages 50-60 sendouts per month across email, SMS, and push.

As Bite's Salesforce use grew, so did the amount of customer, contract, marketing, e-commerce, and behavioral data available to the team. The next goal was to connect that information around the customer and make it easier to use for targeting and future offer calculation.

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Business challenge

Bite needed to scale personalization without adding more manual work to an already complex marketing operation.

Customer and behavioral data existed across several systems and customer levels;
One customer could have multiple contracts and subscriber records;
Marketing Cloud and Marketing Cloud Personalization held valuable but separate information;
Complex segmentation could require SQL and support from specialists;
Website behavior was difficult to combine with other customer data for direct marketing;
Multiple communication channels created a risk of contacting customers too frequently;
Latvia and Lithuania used slightly different customer and communication models;
Marketing Cloud was approaching technical limits as offer calculations reached around 40 million personalized offers per day.

The project therefore developed in two connected stages: first improving how Bite executes personalized marketing in Marketing Cloud, then adding Data Cloud as the customer data layer behind the next stage of that strategy.

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Results achieved

Approximately 40 million personalized offers calculated every day in the current Marketing Cloud setup;
Unified customer profiles created across the Latvian and Lithuanian Data Cloud setup;
Two initial Data Cloud use cases implemented for behavioral targeting and communication frequency control.

40 millions

of messages delivered across channels every quarter

Business impact

Bite moved from individual marketing automations toward a connected Salesforce marketing setup that supports personalization at considerable scale. Marketing Cloud has already produced measurable gains in campaign execution and segmentation, while Data Cloud creates the customer data foundation for the next stage.

More relevant marketing with measurable conversion gains

Marketing Cloud segmentation helped Bite increase conversion from 1.13% to 2.33%, a 106% improvement. Behavioral and historical information also supports personalized device recommendations, offers, and customer journeys.

More campaigns without a larger execution team

One FTE manages 50-60 monthly sendouts across email, SMS, and push. In Latvia, DESelect has reduced the time spent on complex segmentation by 20-30%, while last-minute campaign changes that could otherwise cause delays can often be completed within minutes.

Customer data ready for deeper personalization

Data Cloud brings previously separate customer and behavioral information together at the individual level. Bite can now build on this foundation with website-based audiences, communication frequency rules, more specific automated segments, and, in future phases, more advanced offer calculations.

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Testimonial

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Our solutions

We worked with Bite across two connected Salesforce initiatives. Marketing Cloud provided the execution layer for personalized communication and offers. Data Cloud extended that setup with a customer-level data model and new ways to use behavioral and engagement data.

Marketing automation and personalized communication

Supported email, SMS, and push communication in Marketing Cloud;
Built automated and event-based customer journeys;
Supported dynamic content and personalized customer communication;
Enabled rapid campaign updates without lengthy development cycles.

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Personalized offers and digital experiences

Supported upsell, retention, cross-sell, and device offer processes;
Used customer data to personalize offers across Bite's digital channels;
Connected behavioral and historical information with product recommendations;
Supported website personalization through Marketing Cloud Personalization.

Unified customer profiles in Data Cloud

Brought Marketing Cloud, engagement, and Personalization data into Data Cloud;
Separated customer and contract levels within the new data model;
Connected multiple subscriber records to unified individuals;
Made customer, marketing, and behavioral information available for segmentation around the same profile.

One Data Cloud architecture for Latvia and Lithuania

Built the implementation for both Bite markets;
Accounted for differences between Latvian and Lithuanian customer structures;
Supported different rules for communicating with contract owners and individual service users;
Created transformation logic for records where relationships could be identified through several possible field combinations.

Behavioral targeting based on website activity

Built segments around visits to device, internet, voice, and TV pages;
Added separate targeting logic for iPhone and Android interest;
Used visit frequency and recency to identify higher-intent customers;
Excluded customers who had recently purchased the relevant device or service;
Prepared audiences for activation in Marketing Cloud journeys.

Communication frequency control

Created Calculated Insights for email, SMS, and push communication;
Built customer-level communication counts across channels;
Made these values available as audience criteria;
Allowed Bite to exclude customers who had already received too many marketing messages;
Kept transactional notifications outside marketing pressure calculations.

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/ Start an FSC project

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What are the benefits of cooperating with a Salesforce implementation and development partner?

When you hire Salesforce implementation services consultant, you access specialized expertise and relevant background. As a result, you get solutions customized to your requirements and hassle-free implementation with minimum to no risk.

How long does a typical Salesforce implementation take?

The time required for Salesforce tech implementation services depends on various factors, with data volume, Salesforce products implemented, and customization level being just a few of them. Simple projects typically take several weeks, while complex Salesforce mobile app development consulting services may need several months for implementation.

How much do Salesforce app development services cost?

There’s no set answer to this question, as the price depends on the project’s complexity and unique goals. Basic setups may cost around $10K, while solutions with complex integrations and customization may start at $200K. To get a precise estimate of Salesforce product development services, reach out to our experts at Noltic.

What factors influence the cost of Salesforce development?

The cost of Salesforce application development services depends on several factors: the number of users, the specific Salesforce Clouds used, the level of customization, data migration complexity, and the need for third-party integrations. Dev company’s location and team size influence the final price as well.

What happens after the Salesforce implementation is complete?

After successful deployment, Noltic, as your Salesforce implementation services remote provider, assists you with user training and system optimization. We keep improving your CRM for as long as you need it.

How Bite turned Salesforce into the data engine behind personalized telecom marketing

Client & product

Business challenge

Results achieved

Business impact

Our solutions

Lets work together

FAQ