With Noltic's help Bite was able to connect multiple data sources, improve segmentation logic, and introduce behavioral targeting to increase campaign relevance and reduce manual work.
increase in conversion rates
reduction in time spent on segmentation tasks
campaigns managed monthly
Bite is a telecom provider operating in Latvia and Lithuania. The company offers mobile, internet, and TV services to a large customer base.
Marketing teams manage high volumes of campaigns across email, SMS, push notifications, and web channels. According to internal materials, the team handles 50–60 campaigns per month and delivers millions of messages each quarter .
Customer data comes from multiple systems, including CRM, eCommerce platforms, and self-service portals. Each system stores part of the customer journey, which made it difficult to use data consistently across teams.
Fragmented data and manual processes limited personalization and campaign efficiency.
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increase in conversion rates
reduction in time spent on segmentation tasks
campaigns managed monthly
Unified data enabled better decisions and faster execution across teams.
We built a unified data foundation and brought a real-time marketing activation across multiple channels Bite uses.
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