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International logistics company modernized sales operations with Salesforce

Modern CRM setup for a freight operator moving away from a legacy internal system

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Client & product

Our client is a lleading Polish logistics operator specializing in comprehensive "door-to-door" container transport across Europe, particularly connecting Poland, Ukraine, and Germany

The company focuses on intermodal transport that combines road, rail, inland water routes, and sea. Laude owns terminals, containers, wagons, and trailers, which gives it full control of the transport chain. Their innovative containers allow multi-sided access to cargo and give more than 30 percent higher transport efficiency.

The company operates across key European routes with a strong presence between Ukraine, Poland, and Germany. They came to our team with a need to modernize their sales process and prepare for a future move to a microservice-based system.

Business challenge

The company needed a centralized sales process that could support daily operations and future system modernization.

Sales and pricing data were spread across multiple systems, spreadsheets, and internal files. Teams struggled to maintain consistent information across departments, which created delays and increased the risk of errors during daily operations.

Sales representatives spent significant time preparing quotes manually and repeating the same calculations across different tools. Limited visibility into pricing and customer data made it difficult to respond quickly to customer requests and slowed down decision-making.

The existing ERP processes also created operational limitations for the business. Leadership planned future modernization and integration initiatives, but the current system structure could not support those plans efficiently. The company needed a CRM platform that would improve current workflows and support future scalability.

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Results achieved

  • More order in the sales process
  • Fewer Excel files and fewer manual steps
  • Clear visibility of deals and quotes
  • Shared approach to pricing and quotation work
  • A structured base for phase two integration

Business impact

The new Salesforce setup improves daily work and creates a stronger base for their next phase.

Better control over sales work
The team now manages all early sales activity in one place. They can track leads, check current deals, and prepare quotes inside Salesforce.
Cleaner pricing and quotation logic
Key details that were spread across many files now sit in one CRM flow. This makes it easier to compare routes, cargo types, and transport options.
Foundation for future integration
The company is moving toward a single source of truth. Once their new internal system is ready, Salesforce will pull pricing data through simple REST calls and create offers using a shared structure.
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Our solutions

Our solutions gave our client a clear and organized setup that supports their sales work today and prepares them for future integration.

Sales Cloud setup
  • Built the full sales cycle with leads, contacts, accounts, and opportunities
  • Added clear stages that reflect how the client handles pre sales work
  • Created a single place to track each deal from first contact to final offer
Quotation and pricing logic
  • Designed a structure to calculate delivery price for rail, road, containers, and wagons
  • Added fields for route details, cargo type, and extra service options
  • Ensured that won offers can be passed into the internal system later
Reduction of Excel based work
  • Moved key values and inputs from many Excel files into Salesforce
  • Created standard forms so teams no longer rely on separate sheets
  • Improved accuracy by keeping critical data in one place
Quote generation with Documate
  • Enabled quote creation using our Documate product on the free plan
  • Set up templates that match the company’s needs
  • Made it easy for sales teams to produce consistent quotes
Phase one delivery and user testing
  • Completed configuration for the first release
  • Shared UAT access with client’s team and collected their comments
  • Applied changes based on real user feedback to prepare the system for daily work
Integration model for future phases
  • Designed a simple REST based approach for sending and receiving data
  • Planned sync points for leads, status updates, and future offer creation
  • Prepared the CRM structure so it can pull pricing from the new microservice system once it is ready
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