Senior Marketing Manager

• Digital Marketing Strategy & Execution
  • Translate the company’s marketing strategy into actionable digital marketing plans, campaigns, and measurable objectives.
  • Take ownership of day-to-day digital marketing operations, ensuring that all activities are aligned with the company’s positioning, target audience, and business goals.
  • Develop and maintain a structured marketing roadmap with clear priorities, deadlines, responsibilities, and expected outcomes.
  • Identify opportunities to improve marketing performance, generate qualified inbound leads, and increase the contribution of digital channels to the sales pipeline.
  • Plan and coordinate marketing initiatives across SEO, content, social media, email marketing, and paid acquisition channels.
  • Work closely with the CMO to evaluate marketing opportunities, prioritize initiatives, and continuously improve the effectiveness of the marketing function.
  Website Management & Conversion Optimization
  • Take ownership of the company’s website as a key digital marketing and lead generation channel.
  • Coordinate the development, improvement, and ongoing maintenance of the website, including collaboration with web developers and designers.
  • Manage the creation and optimization of service pages, landing pages, and other conversion-focused website content.
  • Analyze website traffic, user behavior, conversion rates, and the effectiveness of individual pages.
  • Identify opportunities to improve the user experience, strengthen calls to action, and increase visitor-to-lead conversion rates.
  • Ensure that website content, messaging, and service offerings remain accurate, relevant, and aligned with the company’s positioning.
  SEO & Organic Growth
  • Coordinate the execution of the company’s SEO strategy in collaboration with SEO specialists, content writers, and link builders.
  • Oversee technical SEO improvements, keyword optimization, internal linking, and other activities aimed at increasing organic visibility.
  • Monitor organic traffic, keyword rankings, backlink growth, and the contribution of SEO to qualified inbound lead generation.
  • Analyze competitors’ digital marketing activities and identify opportunities to improve the company’s organic search performance.
  • Ensure that SEO recommendations are translated into actionable tasks and implemented by the responsible specialists.
  • Evaluate SEO performance based on business outcomes, not just traffic growth or keyword rankings.
  Content Marketing & Social Media
  • Develop and manage a content marketing calendar aligned with the company’s services, target industries, and demand generation objectives.
  • Coordinate the creation and publication of blog articles, case studies, service pages, white papers, lead magnets, and other marketing materials.
  • Work closely with content writers, designers, and internal subject matter experts to ensure the accuracy, relevance, and quality of published content.
  • Ensure that content communicates the company’s expertise, differentiators, and value proposition to the appropriate target audience.
  • Oversee the company’s social media activities, particularly LinkedIn, including content planning, publication, and performance monitoring.
  • Support the development of content that strengthens the visibility of the company’s leadership and subject matter experts.
  • Analyze content performance and continuously improve its contribution to organic traffic, engagement, and lead generation.
  Marketing Analytics & Performance Management
  • Take ownership of digital marketing performance tracking and reporting.
  • Monitor key marketing metrics, including website traffic, conversion rates, MQLs, SQLs, cost per lead, and marketing-generated pipeline.
  • Track the effectiveness of individual marketing channels and campaigns to understand their contribution to business results.
  • Work with the sales team to establish clear lead qualification criteria and improve visibility across the marketing and sales funnel.
  • Ensure accurate lead tracking, campaign attribution, and consistent reporting through CRM and analytics tools.
  • Identify performance gaps, investigate their root causes, and develop actionable improvement plans.
  • Prepare regular marketing performance reports with key insights, completed activities, upcoming priorities, and recommendations.
  Team Coordination & Marketing Operations
  • Coordinate the day-to-day activities of digital marketing specialists, content writers, SEO experts, link builders, designers, and external contractors.
  • Establish clear tasks, priorities, deadlines, and expected deliverables for everyone involved in digital marketing execution.
  • Ensure that marketing activities are properly planned, documented, and completed on time.
  • Review the quality of marketing deliverables and provide constructive feedback to maintain consistent standards.
  • Improve internal marketing workflows, communication, and collaboration between specialists and departments.
  • Proactively identify operational bottlenecks, resolve execution issues, and escalate strategic decisions to the CMO when necessary.
  • Continuously look for opportunities to streamline marketing processes, improve team productivity, and introduce relevant automation.

• 3+ years of experience in B2B marketing, preferably within IT services, software development, Salesforce consulting, or other technology-driven companies.
• Proven experience managing multiple digital marketing channels, including SEO, content marketing, social media, email marketing, and paid campaigns.
• Strong understanding of B2B demand generation, inbound marketing, and the full marketing funnel, from website visitors to MQLs, SQLs, opportunities, and closed deals.
• Experience managing corporate websites, developing service landing pages, improving conversion rates, and coordinating website development activities.
• Understanding of SEO fundamentals, including technical SEO, on-page optimization, link building, keyword research, and content optimization.
• Experience developing and executing content marketing plans, including blog articles, case studies, service pages, lead magnets, and other marketing materials.
• Ability to plan, launch, and optimize marketing campaigns across different channels with a clear focus on lead generation and business outcomes.
• Experience with marketing analytics and reporting tools such as Google Analytics 4, Google Search Console, Google Tag Manager, Ahrefs, Semrush, or similar platforms.
• Ability to analyze marketing performance, identify bottlenecks in the conversion funnel, and make data-driven decisions.
• Experience coordinating marketing specialists, external contractors, and cross-functional teams, including SEO experts, content writers, designers, developers, and lead generation specialists.
• Strong project management skills, with the ability to prioritize initiatives, establish clear processes, manage deadlines, and ensure consistent execution.
• Excellent communication skills and the ability to work closely with sales teams and company leadership.
• Proven experience in developing and preparing a wide range of B2B marketing materials, including sales presentations, pitch decks, company profiles, service brochures, case studies, and promotional content.
• Excellent copywriting, editing, and proofreading skills, with the ability to create compelling, professional, and audience-specific marketing content in English.
• Ability to translate complex technical concepts and service offerings into clear, persuasive marketing messages tailored to different target audiences.
• Experience collaborating with sales teams and subject matter experts to develop marketing and sales enablement materials that support business development activities.
• Advanced English (C1 or higher), with excellent written and verbal communication skills and the ability to independently produce high-quality, client-facing marketing materials in English.

• Experience in the Salesforce ecosystem, B2B IT services, or international technology markets will be considered a significant advantage.

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