Advancing marketing campaigns for a leading health tech provider

• Simplified marketing processes resulted in more efficient campaign management and quicker turnaround times for creating new marketing materials;
• Personalized and dynamic content, along with multi-channel strategies, significantly boosted customer engagement and interaction;
• Provided a scalable framework that can grow with the client's expanding marketing needs, ensuring long-term sustainability and effectiveness;
• Optimized multi-channel marketing strategies resulted in higher lead generation and conversion rates;
• Enhanced customer experience through personalized communication and efficient preference management, leading to increased customer satisfaction and loyalty.

• We improved and unified the client's data model to manage data more effectively;
• Created additional fields in the CRM to filter and segment records effectively for targeted marketing campaigns;
• Developed reusable email templates using Salesforce Marketing Cloud’s Content Builder. This simplified the process of creating new emails and allowed for greater personalization.
• Conducted A/B testing to evaluate the performance of different content types, which allowed us to better understand the audience’s preferences.
• Created complex, multi-step customer journeys using Journey Builder, incorporating various entry sources such as Salesforce Data, API Events, and Data Extensions.
• Integrated email, SMS, and push notifications within a single marketing strategy. Used Salesforce Marketing Cloud’s Mobile Studio for SMS and push notifications and Advertising Studio for social media campaigns on platforms like Facebook and LinkedIn.
• Developed a custom preference center to manage different types of subscriptions, allowing customers to choose their preferred communication channels and topics.
• Created cloud pages with Web-to-Lead forms that included CRM-related logic.
• Implemented functionality to directly update the CRM from marketing activities.
• Developed an SMS opt-in process using different keywords and automated SMS responses.

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