Noltic worked with an existing Salesforce Service Cloud setup and a custom AWS system to implement user engagement automation with Marketing Cloud services for a European digital bank.
FIBR is a digital bank that offers loans to European business owners with funds coming from European savers. A tradename of Amsterdam Trade Bank N.V., FIBR is a financial company from London, UK, with headquarters in the Netherlands. They’re one of only a few lenders that cater primarily to small and mid-size enterprises (SMEs).
The FIBR team was having issues with external communication spending 2-15 minutes on each outgoing email, and with as many as 6,000 emails sent in one quarter, the inefficiency was adding up. FIBR knew they needed to improve how they handled emails – automate their creation, sending and tracking. Otherwise, employees would keep wasting increasingly more time in labor-intensive processes.
FIBR had already had their Salesforce Service Cloud license for selected teams’ operations, and Noltic was helping them set up and support this initial CRM. As a full-cycle Salesforce agency, we consulted the client, figured out their needs and integrated the Salesforce Service Cloud according to their specific business case. On top of that, we integrated the platform with FIBR’s customer-facing application on AWS and with GraphQL.
To kick off the email automation process, FIBR needed to set up the Marketing Cloud service, and Noltic was once again their choice to handle all Salesforce-related activities so that the client wouldn’t have to worry about anything. Often, customers need to hire a third-party company to work on Marketing Cloud configurations because it is a huge chunk of work that differs from all the usual Cloud services. However, since Noltic is a company that’s well-rounded in Salesforce and solely focused on it, we were bound to cover every part of the process.
FIBR was sending approximately 2,000 emails per month to its clients, which was taking up 70-500 work hours of its employees. They needed an efficient way to distribute emails so that their team could focus on other types of customer service.
Each of the different types of emails they sent was highly personalized and entailed a lot of dependencies. Everything was done manually, from furnishing the templates to tracking dates and sending reminders. The whole process was as challenging as it was resource-intensive.
To optimize it, FIBR needed to partially or fully automate every step of their work with emails. The company already had a Salesforce CRM for their Ops, Risk, and Sales teams. The next step was integrating their custom-built platform with the new Salesforce org, starting with Marketing and Sales Cloud.
FIBR needed a team of Salesforce administrators and developers who could work on the project right away – the goal was to start in just a week. After a few calls, the team was convinced that Noltic could offer the solution they needed.
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With the automation of email processing, FIBR’s team is now free to focus on providing value-added services to its customers. The way Noltic configured FIBR’s Marketing Cloud functionality allowed email processing to be both automated and highly personalized.
We started with the following points that make up the general configuration of a platform:
After that, we proceeded with the other steps to meet FIBR’s specific needs. They included:
More than 50 people were working on the integration, including tech leads, designers, backend and frontend developers from both sides. The Noltic team included one Salesforce architect and two Salesforce developers that were integrating Service Cloud as well as two other professionals who were working on Marketing Cloud – a Marketing Cloud developer and a Marketing Cloud consultant.
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