Unifying global sales and CPQ processes for Zabbix

Zabbix needed to replace several disconnected CRM systems with one Salesforce environment that would support global sales, billing, and marketing processes. Our team built a unified solution that automated lead management, pricing, quoting, contract creation, and integrations with finance and service systems.

5 regional offices

United in a single Salesforce CRM setup

Industry:
Technology
Region:
Latvia
Company size
51-200

Client & product

Zabbix is a Latvian software company known worldwide for its open-source server monitoring solutions. The company operates across multiple regions, with offices in Latvia, the United States, Brazil, Mexico, and Japan. Alongside software sales, Zabbix provides professional services, training, and global event programs for its partners and clients.

Before partnering with us, each regional branch used its own CRM instance or local tools like V-Tiger, which made global visibility and process consistency difficult. The goal was to consolidate all business units into a single Salesforce environment, unify data management, and automate the full sales cycle from lead to invoice.

Business challenge

  • Separate CRM systems across multiple countries led to inconsistent data and poor visibility.
  • Manual lead qualification and duplicate record creation slowed down sales.
  • A complex product catalog with different currencies and pricing models was difficult to manage.
  • No unified process for generating quotes, contracts, and invoices.
  • Limited integration between CRM and service desk systems.
  • Manual verification of VAT IDs and currency exchange rates.
  • Event registration and email workflows are managed outside of Salesforce.

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Results achieved

  • Single Salesforce org uniting all regional teams.
  • Automated lead and contact management with advanced duplicate checks.
  • Multi-currency, multi-language CPQ setup with support for bundles, subscriptions, and discounts.
  • Automated document generation for quotes, contracts, and invoices.
  • Real-time integration with external accounting systems, European bank API, and VAT validation API.
  • Connected contracts with service desk projects for usage tracking and client access control.
  • Marketing automation setup in Pardot, including event registration with QR codes and email reminders.
5 regional offices

United in a single Salesforce CRM setup

Business impact

From disconnected regional systems to one global sales and service platform

Improved sales efficiency
With Salesforce Sales Cloud and CPQ, Zabbix can now manage leads, opportunities, and renewals in one unified view. Real-time duplicate prevention and email activity capture help sales reps maintain clean data and focus on qualified deals.
Faster quote-to-cash cycle
Automated quote, contract, and invoice generation in multiple currencies and languages shortened the sales cycle and improved accuracy across regions. Sales reps can now create and edit documents directly within Salesforce without leaving the system.
Stronger global collaboration
Zabbix’s regional teams now share one Salesforce org, ensuring unified reporting, global forecasting, and consistent customer management. The automatic update of currency rates and VAT checks supports accurate invoicing and compliance in every market.
Testimonial
"We're impressed with their specialists, especially Oleh's deep knowledge of Salesforce capabilities and limitations."
Client photo
Ronalds Šulcs
Head of Sales, ZABBIX

Our solutions

End-to-end Salesforce setup for unified sales, billing, and marketing processes:

Sales Cloud setup

- Lead, account, and opportunity management

- Duplicate prevention logic

- Email activity capture setup

- Integration with VAT and bank APIs

- Integration with service desk for support tracking

CPQ and billing automation

- Quote, contract, and invoice generation

- Multi-currency and multi-language configuration

- Volume and multi-year discounts

- Contract management and renewal logic

- Automated document generation with editable preview

Marketing automation (Pardot)

- Automated email journeys

- Event registration with QR code

- Confirmation, reminders, and status tracking

- Sync with Salesforce records in real time

- Event check-in via QR code scanning

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Book a free consultation today!
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FAQ

What are the benefits of cooperating with a Salesforce implementation and development partner?
When you hire Salesforce implementation services consultant, you access specialized expertise and relevant background. As a result, you get solutions customized to your requirements and hassle-free implementation with minimum to no risk.
How long does a typical Salesforce implementation take?
The time required for Salesforce tech implementation services depends on various factors, with data volume, Salesforce products implemented, and customization level being just a few of them. Simple projects typically take several weeks, while complex Salesforce mobile app development consulting services may need several months for implementation.
How much do Salesforce app development services cost?
There’s no set answer to this question, as the price depends on the project’s complexity and unique goals. Basic setups may cost around $10K, while solutions with complex integrations and customization may start at $200K. To get a precise estimate of Salesforce product development services, reach out to our experts at Noltic.
What factors influence the cost of Salesforce development?
The cost of Salesforce application development services depends on several factors: the number of users, the specific Salesforce Clouds used, the level of customization, data migration complexity, and the need for third-party integrations. Dev company’s location and team size influence the final price as well.
What happens after the Salesforce implementation is complete?
After successful deployment, Noltic, as your Salesforce implementation services remote provider, assists you with user training and system optimization. We keep improving your CRM for as long as you need it.
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